Let’s not over-complicate things! Social media is mainstream and needn’t be made more complicated than it has to be by the scores of experts!
He’s 5 tips for a successful long term social media strategy that really works! and will continue to work month after month and year after year. Of course you can drill down more especially into strategy and content but to give yourself a fighting chance it’s really important to just look at the bigger picture first and say… okay, yes, I can do this! It really doesn’t have to be more complicated than that!
Let’s take a look at my 5 core social media tips and the strategy you really need to get going:
1. It’s always best to start with a GOAL and work on your strategies from there, as long as you have your end goal in mind you’ll be able to get on track.
2. Choosing the right social networks to invest your time in. If you AUDIENCE aren’t on snapchat then why use it?
3. Creating the right CONTENT for your audience. Content makes social media sing! If you are providing your audience with great value and content you’ll see more engagement and you’ll attract more of the right audience.
4. Be CONSISTENT. In reality it can take months and months to build great relationships with a potential customer, these relationships should be built on trust and to earn trust a person must feel as though they know you. Just doing social media for 1 month and then stopping because you think it doesn’t work is not the right way to go about it, you need to be thinking long term, months and years. Social Media isn’t going anywhere so plan for the long haul.
5. MEASURE: Look back at your achievements and measure your successes and failures, do this regularly and this way you’ll know whats working and whats not and so you can do more of what works and less of what doesn’t!
Okay, there’s a lot more to it all than this and I could write 100 essays on each point! But to get going it is this simple and overall this is the only strategy you’ll need!
PS: If you enjoyed this snappy little article, we are also creating a ton of new articles over on socialday.co.uk and socialdaytraining.com