Category : 101

101 Business online marketing Resources Small Business Snapchat social media Visual Content

Simple way to create a Snapchat Geofilter (No design skills needed!)

Here’s a really great way to create a Snapchat geofilter with no design skills! (Very quick and satisfying read!)

Snapchat Geofilters are a great way to snap moments that include your special event whether it be personal or business, such as Birthdays, Weddings, Corporate Events or Special Occasions.

I shared a video recently  via Social Day showing you how to create a Snapchat Geofilter using Canva, well now you don’t even need to do that!

Snapchat has added a new feature where you can simply login and create and edit templated Geofilters!

Currently Snapchat has 3 categories for design your own: Birthdays, Celebrations and Weddings.

So how do you do it?

1.Go to geofilters.snapchat.com and login with your snapchat ID and password.

2. Choose – Create online (as seen on right ghostie in screen grab)
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3. Choose the type of event you’d like to create a Geofilter for (Birthdays, celebrations or weddings as per screen grab. Screen Shot 2016-08-30 at 21.22.55

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4. Use the editor to design your snapchat Geofilter – No design skills necessary!

5.Choose the date you wish your Geofilter to run from and to.

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6. Choose your area, such as a venue or house where the event takes place. Remember the wider the SQFtage the higher the price. Generally for 1 venue for 24hrs it will be just $5!

 

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So there you go! What Geofilter will you be creating next?

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101 Getting Started Online Instagram online marketing Small Business social media

Get started with Instagram for business

This Instagram for business guide is perfect for beginners, people just dabbling and those who have never used Instagram before!

Instagram has grown into one of the worlds largest social media networks, it,s a place where you can discover and post visually pleasing content. Often Instagram has been associated with the ‘cool kids’ fashionistas, music types and artists. But in fact Instagram is mainstream now and can work just as well for businesses that aren’t so creative! You just have to think about new ways to use the platform and decide how the network could work for you in terms of either building your brand personally or as a business to drive sales to products or services.

You may have noticed that Instagram has changed its look from the quirky vintage insta camera to a more modern and colourful flat icon. This change seems to reflect the changes that Instagram is going through in terms of being a platform for businesses to use as well as personal users. If you can get your marketing technique and content right on this platform, you’ll be open to huge new audiences ready to interact with you and your brand. Not only has Instagram changed in design but they have added a few new features! Stories is one most notable. With stories (it’s a bit like snapchat stories) you are able to take snaps and videos throughout the day and them to a story not appearing on your public profile, messing up the look and branding of your image grid. (you can also read about what Instagram stories are and how to use Instagram stories for business here)

In this quick start guide I’ll give you the basics on how to use Instagram and the the tools you can use to make your feed / grid stand out as well as strategies to use to start gaining followers and getting more engagement.

Getting set up

Instagram is an app, available on both iPhone and android. If you haven’t got it yet, simply download the app and follow the instructions in filling out your profile. You can either use your Facebook settings or create from scratch, if you are setting up as a business you should do this from scratch, if it’s for personal branding reasons you may as well use Facebook settings as to keep your brand succinct across your social networks.

You’ll get the opportunity to upload a photo, again this can be imported from Facebook or you can take a selfie or choose from your camera roll.

Your profile

When optimising your profile text, try to tell a story, this is the one place you are able to have about you content. It’s also worth noting that your profile is the only place you’ll get a clickable link, so make it stand out.

Using emojis is a great way to tell a story on your Instagram profile. Here’s a great example by my friend Katya (@Livestreamkatya)

Instagram for business

Content

Next you’ll want to start posting. If you are just starting out on Instagram, you have a golden opportunity to make your feed or grid look beautiful and branded. So it’s essentially you or when people see your content or profile they’ll see uniformity.

You can use a mixture of images and then text, quotes and offers created from apps. – my preference for image creation apps are typorama and wordswag. Here are some examples of how you can brand your Instagram page notice the importance of colour. When someone lands on your profile you want them to go ‘oh yeah obviously thats that brand’. Check out Katya again notice the blue and the quotes and then check out social day with the pink!

Instagram for business

Instagram for business

As you can see, you can use a created image and then a photo on alternate postings, this makes it pop! Video is also prevalent on Instagram now and new features are being added regularly, in fact videos now have an added minute extension. Video can be a quick hi to your followers, a product demo or some valuable educational tips. These should be short and snappy (although lots more fun using stories features)

Once you’ve added your image or video to Instagram, you’ll get the option to add a filter. Do this for images you have taken and perhaps think about using the same filter throughout for uniformity across your Instagram feed content. Before you post you have the opportunity to add some text, although Instagram is visual this area is very important, you can use it to post long form I.e: you could write a story or blog post here. Generally anything non Salesy and value adding works best.

A great way to use this area would be to create an image title in one of the apps discussed from a blog post you’ve created and in the text area post some of the blog and explain what people will learn and ask them to go to your website and read more. My preferred method is not to take people away from the platform they are on but to simply post the whole blog natively into Instagram. You must remember there is no link in Instagram posts but only your profile, sending them back there is a big effort and you don’t want to leave people feeling like all your trying to do is get a click. This may sound daft as you’ve always been told to send people through to your site for that extra traffic, but in fact adding an email or number at the end of the Instagram post is just as effective as actually sending people away to do the same thing! As long as the content you share is valuable, interesting or pleasing in some way to your target audience you’ll never have to worry about those clicks, people will be intrigued and seek you out anyway.

Discovery

But how do you get new people to discover your content on Instagram? The answer is the hashtag! Hashtags are an Instagram staple and it’s worth working out what the most popular hashtags are for your industry. Don’t worry! You won’t have to spend hours researching this, I’ve found a nifty little app which is free called tagomatic. You’ll simply add in the text box a hashtag you know to be popular and relevant to your post and hit search. The app will give you 30 relevant hashtags. Most will be perfect some won’t be quite right, you’ll simply highlight the ones you want and copy to Instagram, this opens the app and the post you’ve been working on automatically so all you need to do is post your chosen hashtags. When it comes to hashtags it’s not about spamming them all with irrelevancy to get more likes and views. It’s about finding the correct tags that ensure the right people will find your content. You may include up to 30 hashtags and in my experience 11+ get the best results. In the tagomatic app you are able to save your hashtag sets for easy copying and pasting later.

Remember (again) when you post there is no clickable link so try to think of a smart way to add a call to action. Perhaps you could say something as simple as check out my blog or profile for more great tips or products. You can also share your Instagram posts to Twitter and Facebook, this can happen automatically or you can just tick the network you’d like to share with and this option is shown when you post.

Relationship building

It’s very important that your strategy is consistent, so post regularly, once a day, twice a day, this is how you get results. Remember to also go through and follow influencers and peers that are relevant to your industry and reach out to them by liking and commenting on their content also. This is how you build relationships with people. It’s social media so be social take a little time each day to talk to people. You can discover people both through searching hashtags and via your suggested contacts on your phone and with Facebook (basically Facebook will tell you which of your friends are also on Instagram for easy discovery).

Instagram for business: What’s next?

There are a heaps of apps and new features being released all the time for Instagram. Get the basics down and then you’ll be able to explore them all in time. Instagram is owned by Facebook so you can be sure it’s not going anywhere and that they are constantly innovating. Instagram recently rolled out business profiles in the UK which came with a new set of features meaning people will are able call you straight from the app plus great analytics and insights. To convert to the business profile, simply hit the settings cog and hot switch to business page.
You can also use engagement you receive as a way of measuring success and if web hits are important to you, ensure you check your website analytics regularly to see If Instagram send any users through to your website. The other useful feature of Instagram business is be the ability to advertise or boost posts just like on Facebook that are doing well. This is all great but what it means is Instagram is now monetising more, so be aware if you are an existing user that there is an updated algorithm, meaning your post may be seen a lot less. Having said that if you are a business these new profiles and tools will become necessary and really powerful in helping you to connect with new audiences and analyse your results. Note that: Advertising on Instagram is also currently done through the Facebook ads platform and you can connect your facebook business page to your Instagram business page.

– A version of this post appeared in KWIB Magazine.

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101 Getting Started Online Snapchat social media

Snapchat 101 – How to use Snapchat (easy get started guide)

Here’s your quickfire guide on how to get and use Snapchat..No frills I am afraid, just this is how you do it! – Perfect for those of you just jumping on the wagon!

Snapchat is so simple to use, literally anyone can get the app and get going. You need no tech know how just a phone and space for the app!

Let’s get going, as you are here I feel like you’ve not got or used snapchat

Get the app

This bit is very easy.. go to the app store or android store and get the Snapchat app (it’s free)

Sign up

When you use the Snapchat app for the first time you’ll need to sign up – which is the norm with social media and many apps. Follow the instructions and move on.

Basic bootcamp

Straight in, you’ll get a photo of your own face, take a selfie! Tap the button and take a photo. You are also able to (Instead) make a short video of about 10 seconds or upload and image or video you prepared earlier. This part is pretty fun, your pic will end up inside a little ghost shaped box with some dots around it, it’s called a snapcode, this is like your snapchat calling card or actually it’s a bit like a QR code (remember those!?) You can also use the front camera if you wish and in that case you may want someone else to take the photo.
You can download your snapcode and send to your friends or business contacts.

Making connections

You are able to access your contacts from your phone to see who is currently on Snapchat and connect with them (it always seems a little lonely when you first join a new social network)

Lenses & Filters

Okay, you’ve probably seen people sharing their snap stories and photos with funny filters and lenses around social media? These make your snaps more entertaining, exciting, funny and interesting and there are new ones added regularly. To turn yourself into a snapchat creature or make yourself look beautiful simply press and hold your face, you’ll see a mesh and you’ll be able to scroll along the lenses at the bottom of the page and with press once to take a photo or hold down to make a video.

For filters, simply slide your screen to the right with your finger and you’ll see a number of filters such as the time, speed or sometimes there are custome geo-filters that people have created such as for towns, events or parties that you can also use.

Story and chat

You can then add your snaps and images from the day to your story, once you’ve made your snap you’ll see a blue arrow in the bottom right corner.. press it and you’ll have the option to add to your story (your story is public for everyone to see) or you can send your snap privately to your connections. There are some great options in chat, such as live video streaming, adding images, calling privately and so on! The key is to just get on and try it.

For business: Geo-filters are also a good way to promote your own events and services….

Add me and send me your snaps I am Lucycshall on Snapchat.

Giving it a go won’t hurt and once you’e done the basics there is a chance you’ll get hooked! You’ll learn as you go from here but for more tips and tools keep an eye on this blog plus socialday.co.uk and socialdaytraining.com whereby they’ll be new guides, videos and training content added regularly!

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101 Business Marketing Podcast social media Twitter

Mini Guide to Twitter for beginners

Are you a Twitter newbie? Have you been told that Twitter is an epic marketing tool for small and big business alike? And now you want to get started? – This guide to Twitter is a great place to start. In this guide I will explain what Twitter is and how you can use Twitter for business.

I am sure you know of twitter! Or have heard of twitter but are you using it yet? And are you considering using it for your business? Lets start by introducing you to Twitter:

Twitter is one of the biggest and most popular social networks n the world. Classed as a micro-blogging site. Millions of people, individuals and businesses post tweets or broadcasts (small 140 character posts) every single day. These tweets, consist of text, images, links, video and now small surveys.

What can users do on Twitter?

Follow – Follow other users
Unfollow – Unfollow users
Block – Block users you don’t want to interact with
Tweet text – Send up to 140 character tweet (text)
Tweet images – As your image takes up space there is less space for 140 characters
Tweet short video – this is a 2015 feature where you are able to create a short video and upload straight from your smartphone
Tweet Survey – A new feature is where you are able to add a 2 answer survey to your tweets.
Tweet Gif – An animated image
Retweet others Tweets – Using the RT icon you are able to retweet other peoples content
Reply to Retweet
Like tweets – Liking by tapping the heart icon on others tweets (was favourite and a star icon)
Hashtags – Using this # symbol with some text like this #socialmedia to follow a trend or event hashtag for example
Pinned Post – You can pin an important post to the top of your profile
Direct Message – Directly message any user privately
Ad profile image – Starts with an egg but you upload your own image
Add cover image – This should reflect your brand or personality
Include a bio – No explaining required
Include web address – You may include a clickable website link
Lists – You are able to create lists of people and brands
Advertising – Twitter ads is a platform you can use to pay for advertising on Twitter to reach more users
Analytics – Twitters built in tool to help you analyse your interactions and traffic
3rd Party Applications – Applications created by others to work with Twitter

In a nutshell users are able to send promotions, create conversation, respond, send direct messages, retweet others tweets and so on.

The Twitter website / platform can be used via your desktop, laptop, tablet or through a mobile phone app.

So how can you use Twitter for business?

Twitter is free. It’s a social network and for business you can use it in many ways. Twitters default setting is public where as many others aren’t. This makes it particularly useful for connecting with many relevant people in your industry without having to wait for acceptance. If you wish to join in with a conversation on Twitter you can use a hashtag, this way you can join a conversation or topic without having to actually follow someone and vice versa. A hashtag is this # symbol followed by words. You can see what hashtags are trending and join those conversations or create your own hashtags to track how far the conversation about your brand has reached.

On Twitter you are able to follow as many people as you wish (up to 2000 before you have reached 2k followers). This platform is perfect for sharing your blog posts and valuable information for more visits. For building your brand and for building meaningful relationships which can of course lead to more business.

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101 Business Hacks internet marketing Just for fun Marketing online marketing Small Business social media

What is Growth Hacking?

Are you curious about growth hacking? Have you spent time on social media and seen this buzz word being banded about like nobodies business? – Unfortunately marketers like buzz words but that’s no good for small business owners and those starting out in online marketing, it can be confusing when you are simply trying to understand the basics and cut through the noise. So I am going to take the time to explain some of these marketing buzz terms for you! So what is ‘Growth Hacking in plain english?’…

Growth Hacking is a buzz word meaning to hack or to cheat the system for growth, so you don’t have to spend the time doing monotonous jobs like growing a blog organically or slowly. Basically it’s taking a fast route to where you need to get, like getting a huge social media following fast or getting thousands of viewers to your blog quickly by creating a system that well.. ‘cheats the system’.

Growth hacking is where you can find a fast process or system for success for growth but very quickly. Normally to grow your business fast by finding a quick route to selling more products or services with social media or online marketing. There are real people out there who do ‘growth hacking’ as a real job. They aren’t meant to replace your whole marketing strategy but find ways to help you get there quickly and grow quickly which for a start up can be essential. The aim of a growth hacker is to help you grow your business and quickly using various systems and strategies. The growth hacker may analyse campaign results and rinse and repeat over again until the desired result is achieved.

Growth hacking is a good thing (in my opinion), for me it takes the wishy washy out of online marketing and leaves you with a goal in mind that you must achieve fast to grow your business quickly.

Further reading? – check out this guide: The Definitive Guide to Growth Hacking via Quick Sprout

 

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