Category : Content Marketing

Blogging Content Marketing social media

How to make your content more exciting

The problem with the web and with social media right now is that it’s brimming with boring content! And there is so much of it!

Many of the posts on social media are just not that interesting. They aren’t engaging and the content doesn’t inspire or tell us anything really. There is a real sense of ‘content shock’ happening right now!

It’s not just social media posts that are becoming dull and maybe a little irksome ūüėČ – It’s blog posts! How many times have you seen these: Get amazing skin, top ten things to share on social media, how to get toned arms? and so on….. I expect heaps and heaps of times.

Look, it’s really important that you educate, so writing something useful for your tribe is great but it also needs to stand out from the rest of the chaff! You need to make your content unique. Different. Interesting. Incredible. Compelling. Helpful. Educational. Inspiring and above all – Valuable and Unique.

[Tweet “You must be different to stand out on social media.”]

So how do you stand out in a crowded space and how to make your content more exciting¬†? Come up with something new! I know what you are thinking here… “it’s not that easy to come up with something new” You are right, because if it was easy everyone would be doing it!

Here are some ways to make your content more interesting:

  1. Repurpose old content into video or infographics Рnot everyone is doing this. Look at the content you have created previously, has anyone else created a video on the same topic? Could you create or commission an infographic that breaks down the content in a more exciting format?
  2. Tell a story – Share the same old content as everyone else but put a twist on it, your unique twist. Add a beginning a middle and end but with a narrative much like in a book. Storytelling never gets old. Hook in with a popular story and tell it your way.
  3. Turn images into Animated Gifs or stills – This is a great way to bring images to life and now most platforms support gifs, there is just no excuse not to. These Gifs are much more attention grabbing than static images!
  4. Live-stream – Use Facebook Live, Periscope and Blab (Plus many more) to deliver your content in a live, real and authentic way again not everyone is doing this, if you start now this will really help you stand out in the market you operate in!

Take your time to think outside the box. Ask yourself.. has this been done before? and then ask yourself has this been done in this way before? – If the answer is no…. Then GO FOR IT!

 

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Blogging Business Content Marketing Just for fun

Blogging to build your business (30 day challenge review)

Blogging CAN grow your business, it’s true. I write this after completing the amazing 30 day blogging challenge with Sarah Arrow (The blogging queen) at Sark EMedia.

As an online marketer I know already the benefits of blogging for business but until I embarked on the blogging challenge to create my own content daily for 30 days did I realise exactly how powerful blogging is. If I am honest I didn’t complete 30 posts in 30 days! It took me more like 90 days! But having said that it’s been immense for me. Not only have I grown my blog traffic, gained business enquiries but I’ve also been published in various business magazines and website. If that’s not enough, i’ve learned so much too.

The truth is it was so good for me I am going in for a second round. The great thing about taking a blogging challenge is that it get’s you writing and get’s you into a routine. If you thought you couldn’t come up with 30 posts in 30 days let alone 30 posts in a year you are very very wrong! Under Sarah’s expert guidance you will do it!

How does it work? – Sign up here (it’s free)

Each day you’ll get an email with more expert marketing and blogging advice from Sarah Arrow. You are also invited to become a member of the 30 day blogging challenge facebook group. Once inside, each day you post your blogs you have written and if you’d like to, encourage and comment on others blogs. The community is awesome too!

So there it is! My short and sweet review of the blogging challenge – which you can join here¬†¬†– When I say it changed my business life – I meant it! – At the end of the day we all have something to say, here’s your chance to release¬†that information in a supportive and collaborate environment.

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Content Marketing Hacks internet marketing Lead Generation Marketing Small Business social media Social Media Tools Twitter

Save time with these social media automation hacks

Social media needn’t be so time consuming! There are plenty of tools out there that you can use to help you save heaps of time. I know that it can be a bit taboo to use¬†automation but it shouldn’t be. Let me explain…

Social media is about being social yes! If you are using social media for business you also need to make it cost effective and if you are spending days a week on social media when you could be working on your business something needs to be done. Also if you are spending hours per week on social media¬†admin then you aren’t spending as much time as you should be actually¬†being social.¬†Enter IFTTT (If This Then That). IFTTT is an application which links up your social media platforms and devices, Google Calendar, Evernote in fact just about anything! (Completely free).(you may also like this hootsuite bulk scheduling hack!)


With ITTT you can choose recipes that help you to streamline your online activities. For example, if you are following a particular hashtag you can use the: build a twitter list from a specific hashtag recipe. You know how long it takes to build lists for specific hashtags or users so you can track them or even target them with ads later? Well here is your hack! Here’s that recipe:

IFTTT Recipe: Build a Twitter List from a specific #hashtag connects twitter to twitter

Another recipe I like is the tweet your Instagram photos as native images. You know how when you share your Instagram to Twitter it appears as a link? Well now you can have your Instagram upload automatically to twitter as a native image. Here’s the recipe:

IFTTT Recipe: Automatically post your Instagrams as Twitter photos connects instagram to twitter

There are so many recipes you can use! Each time someone mentions you they can be added to a list. You can welcome new followers and say hi. Create a content calendar in google and have your content tweeted on automatic days. Say happy birthday to your friends and so on! If you can spend a day setting up some recipes for success you could save hours per week on social media admin which frees you up to well… BE MORE SOCIAL!

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Blogging Business Content Marketing internet marketing

Why You Need To Create Killer Blog Content (+ How)

Killer blog content

In this post I will give you some ideas on why you should create killer blog content! as well as some ideas on how to create Killer blog content!

And this is all about content because having a great looking blog is just not good enough. To start growing your email list, your community and get more targeted traffic you need some really great, valuable content.

They Say Content is King….

What is content? Well generally content is writing and generally online writing is blogging. This is the content we are most likely looking for and find when searching on google. We use blog posts to get opinions, facts, reviews and entertainment. So by adding more good quality and targeted content to your website means we’ll give people a good incentive to visit the website and to come back to your website or blog.

There are so many more reasons that killer content is important! Take SEO for example – search engines work by matching search terms to content via a website (This is not the only variable used, Google has a complex algorithm). The more killer content you have, the more chance you have of being found in search. Of course, your content must be targeted at the audience you want to reach. It should answer a question, entertain or provide value. ¬†The more targeted your content is the more chance you’ll have of being found for relevant search queries.

Content Marketing

Having Killer blog content is crucial to a good content marketing campaign. Content marketing is a form of marketing that revolves around creating great content and in this instance great content via your blog.

The best way to approach content marketing is to update your website regularly with killer content, great articles and valuable information that solves a problem. If you do this you’ll start to gain advocates of your work who will read and share your content again and again. They may also subscribe to your mail list and bookmark your page.
Content marketing also allows you to show your expertise on a subject, you can answer frequently asked questions, solve a problem or offer true thought leadership on the subject of your choosing. By doing this you’ll start to gain respect in your industry, people will seek you out to read your work, recommend you and feel like you aren’t selling to them but genuinely offering great advice or assistance. As an off shoot of this you’ll gain audience trust meaning that you’ll be able to sell more easily when the time arrises.

Killer blog content is an important part of your social media marketing (it goes hand in hand really! Content marketing works best when sharing through social media). When you share great content on social media, people see it, share it and you also gain more followers and more advocates for your brand or personality. –

[Tweet “Content is King and Social Media is Queen. “]

The success of your blog really does depend on the content you add to it! So start creating killer blog content today by adding value, answering questions and providing a solution to your target audience.

( If you want to know more about blogging, my course Blogging for Success will be enrolling soon. More info.)

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Blogging Business Content Marketing Getting Started Online Marketing Strategy online marketing Small Business social media Social Media Authority Social Media Tools

Be an Authority: How to gain audience trust on social media

Be an Authority: How to gain audience trust on social media

Social Media Marketing is mostly about building and maintaining trust of your audience. Being able to reach a huge audience is great but that doesn’t mean anything if that audience isn’t engaging with your social media posts! That’s why it’s really important for you to gain the trust of your audience / followers which will help you to establish yourself as the ‘go to’ or authority in your niche.

With that in mind, how does one go about building trust with relative strangers on social media?

Rome wasn’t built in a day

Before you begin your quest to build authority and trust in your niche you must understand it’s a long term thing, just like in real life people don’t suddenly trust you immediately, you’ll need to gain some credibility to do this you’ll need¬†start to nurture your relationships and develop your content so you have something to¬†make you seem more credible.

When people read your first social media posts, in all likely hood you’ll be ignored, if you can get your new audience to read your articles or share posts and you manage to touch them in some way this is a great start! But it’s unlikely these people will be paying customers at this point.

As you continue to create valuable content and solve problems for your target audience you’ll find that they’ll read more of your content and you’ll start to build relationships more but only if this content is good and your brand is on point. It’s very possible, that if people in your audience enjoyed your content each time it touches them that they’ll start to trust in what your saying and become a part of your community and an advocate for your brand meaning they’ll be paying attention to your content in future.

Over a period of time your audience will go from paying attention or taking note to actively seeking out your content, it’s here that you can start to make sales! This process could take months or even years and will only happen when you are consistently creating valuable content, speaking ad engaging with your community on social media But don’t mix up consistency with quality! It’s also really important that you get a lot of great content out there but it has to be top quality. Try to be accurate, interesting and ahead of the game with the content you create. There are heaps of tools out there out help you do this. (also my online course ‘social media authority’ covers all of this)

When you are consistently creating great, relevant, valuable content and your audience is sharing and reading that content as well as seeing you as the ‘go to person’ to ask questions about your niche then you know you have become a true thought leader.

Speeding up the process 

It doesn’t have to take years to gain your niche audiences trust and establish yourself as a thought leader, there are a few things you can do to speed things up!

1. Reach out to influencers in your niche that your audience already trusts, if they share your content or mention you this is like getting an endorsement and can really help to get you some more credibility in your niche. Periscope is a great place to do this as it’s such an instant and easy way to get close to your biggest influencers.

2. Engage with your audience, ask questions, make them feel involved and always answer their questions! Be yourself and be friendly, approachable and responsive.

3. Keep your eye on the leaders in your industry niche and see what they are doing, you’ll be able to tap into some of their follower base and pick up some pointers.

Some people rise to the top on social media and others just seem to stay where they are, this isn’t by accident there’s no luck involved, if you spend time working on your plan, goals, creating great content, reaching out to influencers, engage your audience and work hard, you’ll make it there too!

Come on my course! Social Media Authority: for a short time it’s ¬£10 instead of ¬£97 to those who are up for offering feedback.

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Blogging Business Content Marketing internet marketing Marketing Marketing Strategy online marketing Small Business social media Social Media Authority Twitter

Simple Strategies To Build Your Authority on Social Media

Build your authority on social media

Are you looking to build your authority on Social Media?

In case you didn’t know by now Social Media is a really powerful marketing platform that when used properly can help you reach an unlimited number of potential customers with very little monetary investment.

Although social media may be very powerful it will only be great for you if you have a great strategy in place. If you haven’t already established yourself as a credible authority then you may find everything you do is pretty much ignored! If you want to improve the effectiveness of social media then becoming a credible authority within your field should be one of your top goals!

I’ve put together a list of simple strategies¬†that will help you to¬†build your authority on Social Media:

 
Blog / Podcast

Start a blog or a podcast and write, record as much excellent information as possible. Give all of your pearls of wisdom away by creating top tips and how to’s which help your target audience or solves a problem for your audience. You must then share these posts on social media many times, packaged up with different titles and using hashtags to help others easily find your information easily. – this is called content marketing and is one of the best ways to build trust and authority on social media. If you find it difficult to write then try podcasting, periscoping or even Vlogging and use these same principles.

 
Build Your Followers 

I am afraid that if you have a low number of followers on social media sites such as Twitter you will have a pretty difficult time getting masses of people to read your content or look to you as an authority. Follower counts shouldn’t matter but when it comes to looking like an authority on social media they do! It’s actually seen as key indicator of your influence so building those followers is ever so important! – There are several strategies that work to help you do this.

 
Be Yourself

Most people love to see a real human behind a digital and faceless social media account and by being you, you can start conversations as yourself which in turn will help to build trust and of course credibility. It’s okay to post up a personal update or fun life image now and again as this can really help you to connect with your fans.

 
But be Professional

Having said be yourself ¬†– try not to be unprofessional such as posting drunken statuses or images or tweeting about your love life. People could lose massive respect for you even if you think it’s funny, others may find it unprofessional and when respect goes down the toilet so does credibility. Leaving your dreams of world domination in tatters!

 

 

Brand

Having strong branding with great images and a well written, concise bio will make you look the part. ¬†(here’s my guide on writing a great bio for your social profiles)

 
Spelling and Grammar

Using bad spelling and grammar does look a bit unprofessional. We all make mistakes but for some people certain errors are unforgivable, make sure you check your posts and spell check if you can before you start scheduling content or publicising your blogs. Does having spelling mistakes make a statement untrue? No! But can it make you look less credible? Yes. – It’s sad but true.

 
Share Content and Post reguarly

If you leave it ages without sharing content or posting on social media you will look like you aren’t present. Key is to create content regularly, share¬†facts from your blog posts and other relevant content. If you feel you can create content but don’t have time to be on social media constantly the key is to use a bulk social media scheduling tool like Hootsuite to free up some much needed time.

 
Reach Out

The very best way to appeal to other authorities on your subject is to reach out to them on social media! If you network with authorities such as industry newspapers or websites and they retweet your content to a large targeted following this will most definitely help your cause!

 
Network and Chat 

Get involved in community groups, join in with twitter chats. Respond to peoples questions you find on social media on your authority topic. By offering help and value you are showing how much expertise you have which is literally a free way of advertising. This strategy is often referred to as social selling.

 
Quality and Value

Always post and share content of great quality and post content that gives your followers value. If you wouldn’t¬†charge for it don’t share it.¬†Share content that serves a purpose or solves a problem your community may have. You may hate me for saying this but you should also…..¬†give it all away for free!

 

Do you already do any of these? Share your thoughts I always love to hear from you!

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Blogging Business Content Marketing Marketing online marketing Small Business

Blogging for your small business

blogging for your small business

What are the benefits of blogging for your small business?

First check out these pretty powerful stats about blogging: According to Hubspot:

  • B2B marketers that use blogs receive 67% more leads than those that do not.
  • Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI.
  • By 2020, customers will manage 85% of their relationships without talking to a human.
  • The only thing blogging costs you: your time.
  • Companies who blog receive 97% more links to their website.

With those stats in mind you can’t ignore the power of blogging for your small business.

One of the greatest benefits of blogging is that it gives the business owner a place to answer questions they get asked regularly and helps to raise the profile and credibility of the business or the business owner.

The online world is now a competitive area especially for online businesses, there are more tools and information available than ever making it easier than every for everyone to start a business that leverages online marketing. By creating exceptional content be it using a blog, reporting or videos you can still set your business apart from the crowd and get more business than your competitors who are not yet doing it.

How do you get started with blogging for your small business?

Another amazing benefit of blogging is that you aren’t expected to be an expert blogger or a literary genius you just need to have the basics down. – I recommend the 30 day blogging challenge with Sarah Arrow to get you started with the how to’s and to get you into good habits around blogging. Through blogging you can create a wonderful and educational platform that shows your expertise, your talent and showcases your small business to the world and more importantly to your existing clients.

My personal experience was getting¬†started with blogging by simply writing a list of questions I get asked about social media or digital marketing most frequently and went from there. I feel this is the best way to get off the mark with your own blog. Think of your most asked question or enquiry and blog the answer in detail. This will benefit you in 2 ways. 1. Potential customers may find your blog when searching for the answer to this question (which could end up a nice lead) and 2. You have somewhere to refer people to in your proposals or on social media when they ask that same question which of course in the future could save you a ton of time. This type of blog post is usually referred to as¬†evergreen content because it doesn’t change and it can be referred to and shared again and again.

There is no rule for the amount of times you should publish or when you should publish so just go with the flow. Remember good content can be shared on social media again and again.

Quick Tips: Blogging for your small business:

1. Get started by putting together a list of possible blog topics

2. Write detailed answers to your most frequently asked questions (1 for each post)

3. Try and create blogs / content that solves a problem or answers a question

4. Use an online spelling and grammar checker. Nothing say’s ‘I can’t be bothered’ more than someone who can’t be bothered to differentiate their ‘their from their there’ and their ‘your from their you’re’ – Tip: If spelling and grammar isn’t your strong point just have a colleague or friend read your post over just to be sure.

5. Be personal. There are a lot of people blogging for business now and probably covering the same topics. To stand out you’ll need to make your posts special to do this you must be yourself, don’t be shy about including your own ism’s and quirky ways to your blog.

6. Create a graphic for your blog post to encourage more click throughs on social media. I use Canva as it’s easy and there are 1000,s of templates available.

7. Don’t make it all about traffic and hits. Trying to engineer the perfect post for SEO isn’t always the best SEO! Just writing naturally and making sure your title explains the article content really is a great place to start.

8. Get started!!

A MAN'S GUIDE ON HOW TO (11)

 

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Business Content Marketing Email Marketing Lead Generation Marketing Marketing Strategy online marketing Small Business

Small Business Marketing: Building a targeted email list

Building a targeted email list

Generating leads or building a targeted email list is very simple, you just have to know how. In this post I will give you my failsafe techniques on how to build a targeted email list and generate leads, if you follow this plan you’ll be getting your first bites in no time!

What is a lead?

Just for those of you who don’t know what a lead is, it’s a first bite or interest – Well an inbound lead is anyway! Potentially there are millions of ¬†leads out there but they haven’t expressed an interest in your service or products yet. By collecting an email address – as long as it’s targeted – you’ll be starting the process of taking enquirer to buyer in no time. You see for someone to enter an email address to receive information from you means that this area is of interest to them, making that email address targeted. It’s not random, it’s not all about numbers it’s about the right audience.

How do I get more targeted leads/ email addresses?

In a nutshell you’ll need to offer your target audience something they can’t refuse in return for an email address or phone number. For example: Have you ever seen your local Mini¬†garage offering a free test drive for the latest Mini? All you have to do is enter your email address or telephone number. BOOM! They have your details on file and if you do come in for a test drive this time you’ll have a chance to try out the product and maybe consider buying it. Now say this lead form was on a blog about cars and this particular article was a review of the new mini? You must have stumbled across this article because you were looking for more information about the new mini, meaning you had an interest already. So by the time the correct garage gets your information you are a fully qualified¬†lead and a very warm lead at that.

So how can you generate leads in this way for your service? Here’s a step by step guide:

1. Create some information such as an eBook / report, a promise of free tips or a special offer which buyers only get in return for an email address or telephone number

2. (optional) Create a place to hold this information such as a webpage or squeeze page (like leadpages)

3. Create some content which will generate initial inbound interest such as a blog post. This blog post or article should really answer a question for example: What new features does the new Mini have? Write an article about this and at the end (and even in the middle or on the sidebar) have a lead box which says something along the lines of: Interested in a free test drive? or get the free guide to Mini’s download, simply enter your email address. You could also include a link to the leadpage if you wish, instead of collecting emails/leads directly from the article, this depends on how much explaining you’ll need to do get this lead! This is a very simple and effective way to start building a targeted email list.

4. You can then use social media to push people through to your article and/or squeeze page. To do this you’ll design a series of messages that entice people through to the offer. Something that works well for me is to use twitter to ask people directly if they are interested in my offer or article and send them a link to the page. If it’s targeted and not a nuisance then this is acceptable. Your other first port of contact is through search or SEO, you could create a PPC campaign targeted users looking for your article or information as well as making sure your initial information is properly optimised, you can do this by researching keywords and phrases and by making sure your copy, titles and images are optimised and tagged properly.

FullSizeRender (4)

That’s it! it’s very easy! Once you have your emails you then need to start jumping on those leads quickly! Those leads don’t stay warm and welcoming for long unless you plan to send them a constant stream of top quality content regularly!

Do you have issues collecting leads or don’t know where to start? or are you doing a fantastic job? I’d love to hear from you!

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Blogging Content Marketing Getting Started Online LinkedIn Marketing online marketing Small Business social media

4 Steps to writing a successful LinkedIn article

How to write a successful LinkedIn Article. LinkedIn is a powerful tool for connecting with customers and potential new business. There are now 347 million active users on the social network, numbers which are too large to just ignore.

If you are currently using linkedIn as a marketing and networking tool for your business you’ll have seen many people now publishing long from posts which is LinkedIn’s version of blogging.

The social network has now rolled out publishing to everyone. Which means there is a lot more competition when it comes to getting these long posts or articles read.

So how can your contributions cut through the crowd and be seen?

Some articles get a handful of views and some get hundreds or thousands very quickly! So what separates the Wheat from the Chaff?

Many people are using LinkedIn Publishing to promote events, Some are using it to promote products. But the best articles are those that offer true value with no sales pitch. They educate people, they are inspirational, aspirational. They make us think and they make us take action in our lives, careers or businesses.

  1. Choose a great title

A great title is the first thing people see – this title is the difference between a click to the main article or not.

Poor Title Examples:

  • New event launching
  • New blog up
  • ‘Your company name here’ launches new service

These titles won’t work as they offer no value to your reader and are over promotional, too much about you and your business than how you can help them or solve a problem.

Keep your titles educational and helpful If you are an expert in your industry then flaunt your expertise by revealing a new way of approaching a subject or teaching the Lay person how to do elements of your job themselves. This will show you as a leader in your industry, the GO TO person, the expert. If you showcase your expertise and give tons of value away, you’ll soon see a positive effect in terms of new leads, job prospects or relationships.

2 – Great Cover Image

If your cover image is a dull stock photo that everyone else is using people will automatically associate it with other content. The Key is to be Original here. Original, Eye Catching and related to your title!

Use free tools such as Canva or Pic Monkey to design your own image that reflects the originality and personality of the article. You can use elements of stock photos from places like Canva or Dollarphoto club. Check you have the correct cover image dimensions and create an image the right size for the space. This will make your posts look even more professional. And help your article stand out from the crowd and encourage more click thru

3 – Great Content

Once you have that perfect title and the perfect picture the content needs to be equally are great! It needs to do what it say’s on the tin.

Be original – Don’t write about the same things we’ve all seen before it makes for a very uninspiring read.

Use your insight and expertise to create an article that inspires people to take action.

Share content that will last the test of time. News and reactive articles are good but sharing Great Content that will provide value for weeks or even months to come will ensure you’ll increase your views and shares on LinkedIn. This content is evergreen and will last the test of time. By investing in creating a great article now means you‚Äôll eventually save time, as you won‚Äôt be scrambling around for new content to share. It is preferable to write one GREAT article that gets views and shares month after month than to write a sub standard piece every week.

4 – Share

If you want those likes, shares and comments it‚Äôs time to start sharing. Don’t just post and run. Post and share to your LinkedIn feed, share in groups that will be interested in your content, share on Twitter, on Facebook, Pin the image to Pinterest, Instagram and so on. Share the article again In your email out. The bottom line is sharing increases awareness of your content.

Don’t just share once. Make a schedule as to when you will share your content in the future, this way more of your audience will see your article over time.

 

Lucy Hall

Lucyshall.com

Lucy@Lucyshall.com

 

 

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Business Content Marketing LinkedIn Marketing online marketing SEO Small Business

Is SEO affected if I publish the same content on my blog and Linkedin?

What are the SEO implications of republishing content to your blog from linkedIn? Is my SEO affected if I publish the same content on my blog and Linkedin?

I often hear people ask: If i am publishing duplicate content from my blog to LinkedIn or vice versa could this cause negative Search engine ranking results for my website or blog?

The reason people worry about this is because it falls under duplicate content. Duplicating content and sharing it all over the web is an old spammy SEO technique that many black hat’s used (unfortunately still do) to get more clicks through to a certain website. The thing is back in 2013 – Matt Cutts said: if your content isn’t stuffed with keywords and isn’t spammy you don’t really need to worry.

Google’s Matt Cutts has previously said:

Don’t stress about it –¬†in the worse non-spammy case, Google may just ignore the duplicate content. Matt said in a¬†video, ‚ÄúI wouldn‚Äôt stress about this unless the content that you have duplicated is spammy or keyword stuffing.‚ÄĚ

However then this may have an impact on your actual website because the content will be duplicated on linkedIn. So the question is will google show the content you’ve written from your blog or from LinkedIn higher in the search results?

I personally would prefer my content seen in search from my website as this way people are landing on my brand and seeing me and not a larger social media platform and therefore there is less distraction so there is more chance the visitor will stay and read more of my/your content.

I also understand myself that as a blogger or writer that you just want your content to be seen by as many people as possible. And the reality is that if you are having to desperately multi platform publish the same content from¬†your own website or blog your SEO probably isn’t up to scratch or you haven’t found a gem to write about just yet. Why do I say this? The reason I say this is because if you have a great evergreen article on your website or blog that ranks well you’ll be getting perhaps thousands or tens of thousands of views each month to that one article which many bloggers and publishers can only dream of! You therefore won’t be worried about a few more people seeing it on LinkedIn and therefore won’t need publish the same article here too. Also these articles get shared A LOT and new people will also start connecting with you on social media.

If this is the case for you, you’ll be posting to your blog, to LinkedIn and then sharing as much as possible on social media. Now of course if you aren’t bothered about search because you get a substantial amount of readers through your email list or social platforms then this is fine as long as you realise that in the long run you could be impacting your websites blog post visibility in search engine results, although people may find your content through LinkedIn.

What can you do to keep your website or blog posts ranking as well as publish on LinkedIn? Here’s my 3 top tips:¬†

1. Change the content slightly

You could publish the content to your blog and rework it for linked in. It doesn’t have to be a completely different article but it could be changed to add more key points so the content is more exclusive to that platform. They say 30% of the article should be changed to keep it safe from search engine ranking losses.

2. Make your intro delicious 

Publish to your blog and then write an intro on LinkedIn to pull the reader through to your blog to read the rest. The trick here is to make the intro content unmissable – it has to be deliciously appetising to make the reader want to click to your website and read more.

3. Post original content 

To be honest this is my favourite, simply create different content for your blog than you create for LinkedIn. Chances are you are writing for 2 different audiences anyway and then both articles will get picked up in search.

Final Thoughts: 

It’s competitive out there, there is so¬†much content on the web since content became king! So whatever you publish, be bold, give value and make sure you label your posts properly, use keywords, go into detail, do something different, shake up your industry, create a divide, push the boundaries and be true to yourself.

I’m Lucy and I help people understand digital and I despise Jargon! – Get heaps¬†of tasty, bite sized¬†and easy to read blogs, guides and free ebooks at lucyshall.com/learn

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