Category : Facebook

Business Facebook Marketing Marketing Strategy online marketing reputation management Small Business social media Strategy Web

The importance of content moderation in Social Media

A look at the importance of content moderation in Social Media

Social media, blogs, forums and the like are outlets for people to express themselves, to share experiences bad and good with their connections or with people of similar interests. As a business, whether you actively use social media or not you are probably on it. You see, when people need to vent about a business the first place they take to now is the internet, a forum, a group or a social network. Whether this is to vent about a bad experience, scream from the rooftops about their joy or just discuss with others wethers to to use you or buy your products. Ultimately if you as a business aren’t on social media or you aren’t ‘social listening’ then you could either be missing out on new business or the opportunity to show your amazing customer service. It’s like turning a blind eye to what people could be saying about you.

Jargon Buster: Social listening is watching or setting up keyword searches so that if someone is talking about your biz you will be able to listen and respond quickly

How to manage customer feedback effectively

It’s one thing to be on social media and to be listening to what your customers or potential customers are saying about your business and another to actually deal with them in a respectful manner (especially if they are negative or bad reviews.) Seeing bad comments about your business, products or customer service can be very disheartening, as a business owner you may take this personally and can sometimes mean you want to reply quickly with an emotional reaction. This is almost always the wrong way to deal with the situation. To leave it is also not a great idea. Think about passing the responsibility onto someone else within customer service or respond in this manner:

Dear (Customer) Sorry to hear that your experience wasn’t exceptional ;-( – Could you email me personally at and I will see what we can do?

This is enough to show you care to the public and you are also able to take the conversation to a more private platform to resolve any issues. job done.

‘Honesty and a timely response are crucial when dealing with negative comments on social media. Mistakes happen and if they do, it’s best to be transparent. It’s easy to suffer from ‘brand bias’ and try to defend your company by covering it up or appropriating blame elsewhere. Hold your hands up and be honest – customers appreciate it in the long run.’ – Says Hannah Rainford, Senior Social Manager, Jellyfish

Hannah Rainford adds: ‘It’s wise to prepare replies to potential queries in advance so that your community manager can respond quickly and appropriately. There’s nothing worse than leaving a negative mention without a reply. Even if you can’t solve the issue immediately, let the person know you’re working on it.’

Dealing with this negatively and publicly is a dangerous game! Businesses have been broken due to the negative way that have responded to to negative feedback on social media.

A very good example of when it goes very wrong was when american small business owners received an influx of bad reviews (they also appeared on Ramsay’s Kitchen Nightmares) Instead of trying to rectify the situation or to apologise for their mistakes they took to social media to insult their customers. Needless to say they received even more bad attention. The actual posts are too offensive for print!

Dealing with trolls

Upset customers and trolls are different things, normally your customers who head online to complain have a genuine upset whereas trolls don’t.

What is a troll?

A Trolls purpose is to make a deliberately offensive or provocative online posting with the aim of upsetting someone or eliciting an angry response from them.

When it comes to genuine trolls the best way to deal with them is to delete their comments and brush it off. Trolls feed on response and upset, don’t feed them, delete them and they will go away. Never let a troll make you feel anything even if they are abusing you, you can block trolls easily on social media and report them to the networks. That’s it!

The role of professional social media management agencies

A social media management company normally creates a social media strategy, manages the content creation and engagement for your social media accounts. A good social media manager or management company will start by understanding your needs and goals as a company. A social media managers job is more than simply posting updates! They need great creativity and design skills, the ability to pick up your companies tone of voice, to react quickly to conversations about your business or possible business and to be able to measure and analyse the social media campaign activity. The ability to create conversation / engagement and to react to comments quickly is also a social media management must.

There are pro’s and con’s for using an external resource to manage your social networks. If you are lucky enough to have the resource in house, the good news is people can be trained to do this well, as long as you have some good social media guidelines in place. Of course if you outsource to a reputable company, you know you’ll be getting a professional who is able to get stuck in immediately.

“We manage all our social media accounts in-house and it has really helped us boost our visibility, outreach and even resulted in direct sales leads. By doing all our social media internally and having the core team use their own accounts, we can ensure we appear authentic, connect with people and have a personality that people can trust.

There is obviously risk associated with this and by having unmoderated social activity, we are aware that one of our team might be saying things that might not be well received all the time. To counter this, we have some broad guidelines but we ultimately trust our team to say and do the right thing.” Says Sarat Pediredla – Hedgehog Lab

A version of this article was published in SME Magazine

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Facebook Facebook live Livestream Periscope social media

How to create better livestream video content for business

Most of us just won’t have a great deal of experience with livestream.. just yet! It’s been just over a year after all since the live-streaming sites became popular. We are all still learning what works and what doesn’t – BUT. If only someone could give you a lift and a few ideas as to how to create better content for your livetream. Just the fundamentals.. It’s all new and can be bit daunting to think you’ll need to get on camera, let alone know what to do to make your stream look professional.

Livestreaming may be new but video is not! Many of you will say to me: But I haven’t even made a Vlog or recorded video yet! Well, not to worry – Youtube has been about for years and years and so has recorded video so we do know that the things we’ve learned from recorded video can be replicated for livestream such as the type of content that gets reach and so on. There are however a few differences and best practices. So let’s explore those here and look at how you can create better live content for Facebook Live, Periscope or whatever live streaming network works for you!

Good 4G/ Broadband connection.

With recorded video you don’t need to worry about your connection. You record, edit and upload and with livestream this is not the case. You’ll need a decent connection for live streaming. Waiting for a decent connection, means your stream will be uninterrupted and will be much clearer and professional (Picture it… You sitting there saying.. Hey guy’s: Can you see me.. can you hear me? – Does not look great on the playback! and looks a bit dodgy live too)

Say hi!

Make sure you are greeting your viewers when you are livestreaming, on periscope and facebook live you can see who is entering your livestreams, so say hi and just acknowledge them, this really helps you to build a relationship with your audience and brings conversation into your livestream video – which again is something you can’t do in realtime on recorded videos. As soon as you start including people in your content, they become active participants and not just viewers, this is a very fast way to build new connections and relationships.

Create some structure

Try not to just go live with no reason or message. Think about structuring your stream, even if just a little. Ensure there is a point to what you are doing or saying. Start by coming up with a topic idea such as you would with a blog or vlog but ask yourself how you will deliver this and how you will structure it, will you be answering questions at the end? And is there a call to action? It may be that you are simply showing behind the scenes at a venue for your event, just think about why you are doing it and what sort of result or reaction you wish to achieve. Look, live is live, things go wrong or not as planned! So no need for a rigid structure but a little idea of what you want and why you want it will go a long way! – Likewise if you are too structured you may as well record a youtube video…. it’s about getting that balance right.


When delivering your live content, it’s really important that you remember that not everyone comes in from the start to watch your livestream! Ensure you regularly recap on what you have discussed and ensure you continue to greet new people who join in. It’s as simple as saying, hi… We’ve been discussing (insert topic here) and so far I’ve said this, and now we are going to talk about that! It’s not rocket science but you should be letting your viewers / participants know whats been covered so they don’t get confused and leave.

So without much ado… get your phone out and go live..
For more content on livestreaming and social media check out and our new membership website with heaps of video training at

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Business Facebook Facebook Advertising Getting Started Online internet marketing Marketing online marketing Small Business Social Advertising social media

Getting Started With Facebook Ads

In this post I will give you an overview of Facebook Ads, how they work and a quick guide to get you started.

Facebook is HUGE! It’s the largest social media site on the planet with over 1.3 billion users. A large proportion (64%) of those users login every single day. So how can you take a advantage of these numbers to gain more exposure for your own business?

Using Facebook Ads is a great place to start!

One of the best reasons to use Facebook Ads is that they are so accessible, they are easy to create and there is so much information out there to help you get it just right. When creating a Facebook Ad you can create specific target audiences by filtering by demographics, interests and geographical location.

Facebook ads types screen grab
Facebook Ads create the perfect opportunity for start ups and small businesses to get access to exact audiences very quickly and for very little money.

Here are some tips to help you get started:

Types of Facebook Ads:

To start you must have a Facebook business page (this is free to set up if you don’t yet have one)

Then you can start to create an ad. If you wish, you can create an ad aimed at generating more likes to your page or to generate more traffic to your website. If you are running an event you can also create an ad to publicise your event page on Facebook.

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. The amount you pay per click and per thousand impressions depends on the competition in your niche.

There are currently 10 types of advertising categories on Facebook these are:

Facebook Ads Types

To set up your ad, simply go to 

Then follow the very simple instructions. Ads require you to include text, images and a description. You’ll get a set number of characters and your image should be of specific size. Make sure your image doesn’t have more than 20% text covering the image or your ad will not be approved. Make sure you create a catchy and clickable title to get people to click.

The biggest tip I can give you here is to set a budget and work out what ROI you would need to make it work. For example if you are selling products at £1.99 each and you are paying £1.oo per click this would mean you would probably not be making a profit. However if you are selling product for £100 each then £1 per targeted click would be a great return on investment.

[Tweet “Ensure that you customise your ads and test them on different audiences with different messages until you crack it! #FacebookAds”]

You can do all kinds of exciting targeting and re targeting campaigns once you have the basics down.

One of the great benefits of Facebook ads marketing is that you get access to a really powerful analytics tool called Page Insights, this gives you an idea how well your ads are performing, what’s working and what’s not. You’ll be able to see how many people see your ads, how many clicks you’ve received, fan page like growth and more. When you know what’s working and what’s not you can delve in more and start to create some really fantastic campaigns based on trial and error, until you hit the sweet spot and are continuously getting it right.

I would also recommend you watch the Facebook Video: How Facebook Ads Work

You can also get loads of advice from Facebook themselves at Facebook Business 

Have you started using a Facebook Ads yet? I would love to hear your case studies.

Do you want to learn more about Facebook Marketing? Would you like to know EVERYTHING you need to know about Facebook marketing in order to grow your business or personal brand? Then you’ll love my new online course – Facebook Success Academy – Starting on the 31st August – Enrolling now. 


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Facebook online marketing social media Social Media Authority

4 Strategies For Getting More Facebook Page Engagement

facebook page engagement

When you’ve set up your Facebook page the hard work begins, here is where you’ll need to start posting regular, great quality, interesting and of course engaging content on a highly consistent basis literally forever and on Facebook your engagement should be one of your priorities! Not much to do then… Er hmm. ….. Social media is social after all and engaging with people is part of that mix.

So how can you make sure you deliver high quality posts on Facebook consistently? It’s not rocket science but it can be a learning curve, but remember! The more you do it the better you’ll get at creating Facebook posts that deliver fantastic engagement from your fans day after day.

I’ve put together 4 Strategies For Getting More Facebook Page Engagement for you to use as a quick basic ‘rule of thumb’ guide.. but like I said, it’s not rocket science.

It’s all about them (your audience)

What is your tone on your facebook page? Playful, funny, serious or dark? The answer is in your audience! Keep this at the front of your mind because your audience is who you are trying to engage.

The best way to work out who your ideal customer is, is to write down who you think they are. Are they teens or OAP’s? A mother? Boys or girls? Do they work in professional industries or are they creative. What inspires your customer? What makes them tick, jot it down, give each target customer a name and then when you next post on Facebook imagine you are talking to that person. This will help you get your tone right.

You won’t please everyone and that’s why it’ important to focus on keeping your target customer engaged instead of the masses.


Keep it Interesting 

This one is very obvious. But so many people just aren’t interesting! There are a lot of people to compete with now on Facebook! Try and think of ways to put out your message but say it in a different way to everyone else, be a little controversial or use an exciting title to try and reel in some engagement. I always like to see what everyone else is doing and do the opposite! That works for me!


Obviously! If you ask a question this allows you to get feedback from your audience! This is engagement. Ask questions that offer the chance for your audience to give advice or opinion, people love that because they get to show off their knowledge to a wider audience. BOOM!

Be topical

Go off course a little but keep in mind that your audience came here for a reason, keep them there for that reason. The content you provide should be on topic so think of Interesting, Engaging content that is in your area of interest which your audience can also get involved in.

Thats it! It may seem a little daunting at first and you may go some time with not even so much as a post ‘like’ but if you stick at it and test, see what works, test some more, soon enough with hard work and creativity you’ll soon get the hang of it!

PS: I’ve created some readymade positive quote Facebook Posts with a guide on how to add your own branding to them, this type of visual content can help you get more engagement.

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Business Facebook Marketing Marketing Strategy online marketing Small Business social media Social Media Tools

Get Started with Marketing Your Small Business on Facebook

Marketing Your Small Business on Facebook

In this blog post I will explain how start up’s and small businesses can get started with marketing Your small business on Facebook.

Facebook is one of the best social networks to promote your business and make meaningful connections online. According to a recent annual small business and social media survey taken out by Social Media Examiner: Facebook Dominates Small Business Social Media Marketing with a massive 93% of survey respondents saying they use Facebook for business marketing. There’s no denying it Facebook marketing is huge and so are the benefits of Facebook marketing for small businesses. Facebook is an amazing opportunity for small businesses to literally reach out to millions of individuals for free or at a very low investment in advertising.

I personally have launched websites and taken orders within hours of the website and page going live!

Although there are many small businesses already using Facebook for marketing there are also people not doing so or not doing so properly.

It’s no good going in all guns blazing without some kind of plan or strategy. This strategy can be basic but should include some basic rules and answer some basic questions:

What – Are you hoping to achieve?

Who – Are you targeting?

Where – Do they hangout?

When – Will you engage with them?

How – Will you measure your activity and progress?

Answering these questions gives you a plan to work with, why are you marketing your small business on Facebook? what do you want to get out of your campaign? will it be a longterm campaign or are you looking to run a campaign and measure it over a short amount of time? These are questions you must ask yourself. Then you should be thinking about where your target audience might be hanging out on Facebook, is it on groups or other pages? How will you reach them and engage with them? What content will you post? Where will you get this content? How will you know if any of the hard work you’ve been doing has worked? – You’ll need to use Facebook insights (Facebook’s own analytics) or analyse web traffic through Google Analytics, you may even measure by how may extra calls you’ve had during the campaign – just remember to ask how the caller found you.

Once you have some kind of strategy in place you simply should do the following:

Setting up a business page

This is very easy, simple and self explanatory. Do not use a personal page for your business. Facebook have taken many profiles down that are using their business name to network instead of a business page.

Choose business type, Add you company name and about information. You can go and enter more details later and when you do ensure you properly describe your page and business. Make sure you include your keywords and phrases. Remember this page will also be indexed in search so it should be as professional looking as your business website since this could be where customers land first before your website. Make sure you include any telephone numbers and location details – this information will be prompted by Facebook but you can always check your settings later to make sure you didn’t miss anything.

Be sure to add a great cover image and your logo (cover image can be created to size in Canva – a free image creation tool) – Also it’s worth bearing in mind that Facebook adds new features to the business page frequently so try to keep engaged with what’s going on in the world of social media.

Like and Share

When you’ve done this you can then ‘like’ your own page and share with anyone who may be interested in your business. It’s also great to get some support from friends and family by asking them to like and share your new page with other interested people.

You are ready to start posting. We could have covered this in the strategy part of this post but the content you post really requires an entirely different strategy again you’ll need to think about the following:

What content should i share?

What problem does this content solve?

What’s in it for my potential audience?

Does this content evoke a good feeling or reaction in relation to your brand?

Does this content help people to interact with my brand?

Is this content aspirational or inspirational?

Promoting your own products immediately isn’t always a great strategy. To begin with anyway. It’s a turn off if you simply show up and start shouting about you and making it all about your brand and not about the customer or the community. You should really concentrate on building your likes and growing your audience or even better… Start building a community of people who love to talk to you and each other and share your messages frequently. Then when they are engaged you can start sharing products or images from your website that solves peoples problems or inspires your community.

To create super slick images for your Facebook page you can use Canva, on Canva make sure you use the correct size for Facebook, this is already the correct size template for you. It really couldn’t be easier. The hard part is creating that fantastic content. I love to use Post Planner to help me find great questions, viral and beautiful images to share as well as top news, I also use some of the status updates they recommend as inspiration for my own which makes it seem more authentic.

When will you get started? 

Tools I use:

Post Planner



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3 Quick Ideas To Get More Facebook Page Engagement

In this post I will give you 3 quick ideas to help you boost conversation and get more Facebook  page engagement.

The problem:

You’ve had a Facebook page for sometime and in the good old days you didn’t have to do that much to generate conversation. But now people’s attentions are being split everywhere and Facebook’s elusive algorithm has changed and is always changing. Like Google there’s no way really to beat the system without getting a slap on the wrist (and rightly so). So what can you do to get that old conversational spark back that you once had without breaking the rules?

1. Post less promotional material 

The best thing you can do right now is ditch the sales and think about how you can show off your expertise or products without actually shouting BUY THIS at every given opportunity. Saving your promotions for advertising means you can spend your time getting social with your fans. Create a content calendar and put together a mix of content which is interesting, inspiring, fun and engaging. Use Canva to create fun images and post planner to find already well known viral content.

2. Ask questions

This is such a simple yet effective way to start a conversation in the real world and on social media. I love, love love!! Post Planner. If you can’t think of anything to ask your tribe simply get some awesome ideas here. They include a mix of questions in many different areas including trivia questions which are sometimes just irresistible for people not to comment on!

3. Use Video

Videos uploaded to directly to your facebook page will possibly enjoy a 25% increase in engagement, not only that but video’s also get you more reach! This article by Social Media Examiner: 8 Ways to Use Facebook Video for More Engagement is a good place to get the lowdown on the type of content that will see your engagement soar!

Try these 3 things for at least a week and let me know how you got on. Have you seen an increase in engagement? … You know with engagement comes trust and when someone trusts you they’ll be quite happy to recommend you..right?


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Facebook Marketing Small Business social media

Facebook newsfeed algorithm updates April 2015

This month On the 21st of April there were more Facebook newsfeed algorithm updates which has now got business page owners in a spin again!

Key points what has changed and what it means?

Showing multiple posts from a brand page to users with less content

Facebook Says: The first is improving the experience for people who don’t have a lot of content available to see. Previously, we had rules in place to prevent you from seeing multiple posts from the same source in a row. With this update, we are relaxing this rule. Now if you run out of content, but want to spend more time in News Feed, you’ll see more.

This could be positive for business pages, what it means is, if a user hasn’t got much to see in their feed, i.e less friends not many fan pages liked they will now start showing more than just the latest brand page post. This means more of your older posts could see more interaction or reach.

Ensuring that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed

Facebook Says: We’ve also learned that people are worried about missing important updates from the friends they care about. For people with many connections this is particularly important, as there is a lot of content for them to see each day. The second update tries to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it. If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed. This update tries to make the balance of content the right one for each individual person.

This is will potentially hit your reach hard: The best things to do is keep a strategy, post really awesome content, not just quotes from Canva but a mixture of stories, fresh ideas, images and anything that is massive value.

Devaluing content from brand / business pages that your friends have liked

Facebook says: Lastly, many people have told us they don’t enjoy seeing stories about their friends liking or commenting on a post. This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked.

I am sorry to say that those likes and comments we strive for now mean a lot less when it comes to virality or helping other people discover your content. Again the best thing to do is keep a strategy, create fantastic content, post more frequently, use facebook ads to get more exposure and measure your return rate.

Read Facebook’s full news feed update here

Here are some tips from Facebook on how to drive referrals from your Facebook page

I help people understand social media and digital marketing

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Content Marketing Facebook social media Twitter

When and how to schedule your Social Media

I HATE social media automation. It’s just not social! However as busy business owners and marketers the need to free up time in today’s world of digital distraction is imperative. Another good reason to schedule promotional content or articles that you have written is to be able to better measure and analyse it’s success rate, by using scheduling tools you can work out how many impressions your brand received versus click though rate and also decide the best time to post content for maximum reach. With the time you could save you’ll be freed up for building a targeted, engaged community.

To help you cut through the noise (and possibly save you a few hundred pound per month on a social media manager), I have put together a handy guide on what to schedule, What NOT to schedule!!, when to schedule and how to schedule your social media activity.

Which parts of my social media should I automate?

First lets look at what we should be scheduling by making a list:

  1. Your own blogged content and articles
  2. Promotions and Special Offers (broadcast messages)
  3. Interesting information from your website or page
  4. Aggregated blog / news content (but only if you’ve read it! See my post on this:Thank you for sharing on social media! (even though you didn’t read it!)

Once you have some ideas, it’s always good to work out why you are posting this information and what you hope to achieve. (this should be done as part of a social media strategy) – Although I always say you should be BRAVE and just try things, again…if we are being pedantic make being brave part of your strategy!

What should I NOT schedule?

Here is a list of what you shouldn’t schedule:

  1. This is a grey area. If you know you will be online to jump in and reply when you get an answer then this is fine. But scheduling questions to get a response and then not being there to respond is not right (This is SOCIAL media!).
  2. Direct Messages – on Twitter! My favourite Direct Message is: Thank you for following me! What do you do? .. Of course you can’t reply to this message because this person doesn’t follow you! this is a massive no no and a big fail.
  3. Twitter Chats and Conversations – Twitter chat’s are normally hours that take place once per week or day at a set time, the point is to connect with new people and join in the conversation. (find out more about twitter chats here:What is a twitter chat?) – If you schedule messages using the twitter chat hashtag such as #kenthour or #weddinghour you will probably be broadcasting which is totally the wrong way to approach the situation.
  4. Facebook posts – This is not 100% correct. You can schedule facebook posts by doing it directly on the facebook business page (here’s how you do it) but do not do this through a third party tool as your reach be even lower than the standard. (what is facebook reach?)
  5. Debates – If you are starting a debate, you must be there to actually take part in it otherwise doing it in the first place is pointless.

As you can see a lot of the above is a matter of using your common sense!

When should I post scheduled content?

What tools can help me decide when I should post this content to social media?

Free tools such as Hootsuite – You can schedule content (both your own and suggested content) by using the Auto Schedule tool on Hootsuite. Hootsuite Auto scheduler claims to have an algorithm which decides the optimum time to post to your community based on previous activity and sharing patterns ()

For more tools like hootsuite, buffer app or Sprout Social, do a Google search: ‘best tools for social media auto scheduling’ and get some reviews, see what could work best for you, do your homework, use your common sense.

How do I schedule content on social media?

Start by putting together some social media post ideas

Try posting the same content regularly but saying/sharing it in a different way. For example:

  • 5 ways to get more sales online
  • Get more sales online with this trick
  • make 100% more sales online – read my fool proof system!

When you have some great content ideas you can use the tools available to schedule your social media posts.

For me the easiest tools to use are Hootsuite and Buffer App. These are the ones I use, but there are hundreds of tools out there now, it’s a matter of doing your research.

I’ve scheduled my social media content…. Now what?

Be ready to reply if people interact with you. The very best way to do this and be available at anytime of day is by using your mobile phone or portable device. This way you’ll be sure to never miss an interaction.

Measure and Analyse!

Watch for patterns, see what titles work best for people sharing or opening content. And use your chosen tools to measure the ROI.

Once you get going you’ll be able to do all of this in under 1 hour per week! Freeing you up to interact with your audience and build a community.

Is there anything you would add to the above?

– So when will you start?

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Facebook internet marketing online marketing social media

FACEBOOK algorithm change!! What Now for Page Owners?

On the 14th November Facebook released news that they were changing the algorithm to show less promotional posts in the newsfeed.

News Feed FYI: Reducing Overly Promotional Page Posts in News Feed

As a page owner or admin, you would have noticed that your reach has declined over the past year quite dramatically anyway and now this is set to be the case again if you don’t start to change your strategy. Here are the changes and how they will affect you. I have also listed some strategies to help you keep in front of your customers.

Facebook says:

One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.

We dug further into the data to better understand this feedback. What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads. This may seem counterintuitive but it actually makes sense: News Feed has controls for the number of ads a person sees and for the quality of those ads (based on engagement, hiding ads, etc.), but those same controls haven’t been as closely monitored for promotional Page posts. Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.

According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

What this means for you:

Basically people are getting fed up of seeing promotional and pushy content, competitions and other sales stuff on their timelines, they would like to see more from their friends and and interesting helpful information from pages that make them smile, entertains them or helps them with their life or business.

It’s very tempting to keep posting your products and links back to your website in hope that someone will see it and click through to buy, it’s also very easy! It’s also very tempting to run like and share competitions to get more people to like your page. – the fact is that with like and share competitions you are getting a lot of wastage, I call them prize chasers! These people only enter to win prizes and have no intention of then going on to buy your product. The fact is that it’s so easy just to set up a new facebook profile and share competitions all day! and this is just what people do. Hence you’ll get more likes to your page but likes are simply a vanity measure if they are not potential customers. Wouldn’t you rather have 100 engaged and possible customers than 10,000 people who have no interest in your business or intent to buy your products?

It’s time now to think of your community and put them at the forefront of your campaigns, keep them happy and entertained and the rest will follow.

So what can you do to stay in peoples timelines?

Keep promotional and community content separate. Don’t post promotional content to your facebook page anymore leave this content for advertisements.

  • Create a content calendar or a story board, think up really good content related to your audience that is not ‘salesy’ or promotional
  • Make a storyboard and treat your organic posts differently from promotions. This is not an advertising page, you may not get the reach of years gone by but you will get participation, you’ll build credibility and you will eventually become the go to person for when people want to buy your products or services.  Building a great content strategy has never been more important.
  • Post facebook fan specific content! Try not to just copy the same content from social network to social network, different networks usually draw a different audience.
  • Try to collect data from your facebook community. Ask them to join your mail list (promotional). But do this through an advert. Create an advertisement in facebook for as little as £3 tell your audience they will receive exclusive information and special deals only for people on the list. This way you can deliver content to your real fans via email marketing and they’ll have more chance of seeing your new products because they have asked to be on your list (you can set up a free mailchimp account – this is so easy to use!).
  • Set aside a budget for your promotional activity, if you are a very small business with no budget, it may be worth putting a small amount of money aside to test the water and see if you get the sales from advertising and if the click though price still makes you a profit. If you can’t and it’s really not working for you consider putting more time into other social networks or marketing activities.
  • Try new things, don’t look to competitors to see what they are doing, try and think of ideas outside of the box that may interest your audience (or not – you don’t know until you try!)
  • Don’t be tempted to run like and share competitions anymore, simply use an app to run your competition such as Antavo and then share your competition throughout other social media channels,
  • Facebook groups are a great place to network and reach out to a very targeted audience. – No group for your interests? – Create one and don’t post promotions until you have a good community and level of trust built up with your customers.
  • REMEMBER – Don’t like bait! Like baiting is when you post 2 pictures for example and ask people to like if they like it or comment if they don’t – there are also various other example of this but it;s basically asking for irrelevant likes!

Here are some examples of promotional posts (taken from the facebook news post)

post 2


What else is facebook saying?

Fewer Promotional Page Posts

Beginning in January 2015, people will see less of this type of content in their News Feeds.As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.

This change will not increase the number of ads people see in their News Feeds. The idea is to increase the relevance and quality of the overall stories – including Page posts – people see in their News Feeds. This change is about giving people the best Facebook experience possible and being responsive to what they have told us.
While Pages that post a lot of the content we mention above will see a significant decrease in distribution, the majority of Pages will not be impacted by this change. For further guidance, we recommend that Pages refer to our Facebook for Business post here.

What this means for you?

Basically this is kicking off in January, and if you don’t change your strategy to reflect these changes you’ll be wasting a ton of time and you’ll get literally no reach at all! – Follow my steps above and try to diversify a bit with the social networks and strategies you use.

Round up


Post creative and non promotional stories to your facebook page

Reach out to new targeted audiences using facebook ads

Join groups and start building relationships, people are more likely to buy from people they know and trust

Do make it a priority to get people on your own marketing list

Try creating video content and posting directly to your page (perhaps a vlog or a How to post.)


Run competitions on your facebook page

Like Bait

Promote products/ services or special offers (unless in an ad)

Think about it! Social Media is called social media! Be social Not promotional! Save the promo for ads.

Use the boost post button and just show to page fans and friends, use the ads manager to create targeted advertisements.

What do you think? Will this affect your business? and if so how? – What changes will you make before January. Today is a good time to start! 

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Facebook Page Promotions Guidelines and Tips

When administering a promotion via facebook it’s hard to know what you can do or can’t, often if you break the rules you may find yourself in hot water with facebook and even have your page taken down (and trust me, it’s very hard to get hold of a facebook rep to put it back up again!)

Here are the rules!

Extract taken directly from facebook:

E. Promotions
1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
a. The official rules;
b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.

I’ve also put together a video here with my own tips on how to run a promotion. Enjoy! – Your feedback is welcome.

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