Category : Marketing Strategy

Business Facebook Marketing Marketing Strategy online marketing reputation management Small Business social media Strategy Web

The importance of content moderation in Social Media

A look at the importance of content moderation in Social Media

Social media, blogs, forums and the like are outlets for people to express themselves, to share experiences bad and good with their connections or with people of similar interests. As a business, whether you actively use social media or not you are probably on it. You see, when people need to vent about a business the first place they take to now is the internet, a forum, a group or a social network. Whether this is to vent about a bad experience, scream from the rooftops about their joy or just discuss with others wethers to to use you or buy your products. Ultimately if you as a business aren’t on social media or you aren’t ‘social listening’ then you could either be missing out on new business or the opportunity to show your amazing customer service. It’s like turning a blind eye to what people could be saying about you.

Jargon Buster: Social listening is watching or setting up keyword searches so that if someone is talking about your biz you will be able to listen and respond quickly

How to manage customer feedback effectively

It’s one thing to be on social media and to be listening to what your customers or potential customers are saying about your business and another to actually deal with them in a respectful manner (especially if they are negative or bad reviews.) Seeing bad comments about your business, products or customer service can be very disheartening, as a business owner you may take this personally and can sometimes mean you want to reply quickly with an emotional reaction. This is almost always the wrong way to deal with the situation. To leave it is also not a great idea. Think about passing the responsibility onto someone else within customer service or respond in this manner:

Dear (Customer) Sorry to hear that your experience wasn’t exceptional ;-( – Could you email me personally at boss@company.com and I will see what we can do?

This is enough to show you care to the public and you are also able to take the conversation to a more private platform to resolve any issues. job done.

‘Honesty and a timely response are crucial when dealing with negative comments on social media. Mistakes happen and if they do, it’s best to be transparent. It’s easy to suffer from ‘brand bias’ and try to defend your company by covering it up or appropriating blame elsewhere. Hold your hands up and be honest – customers appreciate it in the long run.’ – Says Hannah Rainford, Senior Social Manager, Jellyfish

Hannah Rainford adds: ‘It’s wise to prepare replies to potential queries in advance so that your community manager can respond quickly and appropriately. There’s nothing worse than leaving a negative mention without a reply. Even if you can’t solve the issue immediately, let the person know you’re working on it.’

Dealing with this negatively and publicly is a dangerous game! Businesses have been broken due to the negative way that have responded to to negative feedback on social media.

A very good example of when it goes very wrong was when american small business owners received an influx of bad reviews (they also appeared on Ramsay’s Kitchen Nightmares) Instead of trying to rectify the situation or to apologise for their mistakes they took to social media to insult their customers. Needless to say they received even more bad attention. The actual posts are too offensive for print!

Dealing with trolls

Upset customers and trolls are different things, normally your customers who head online to complain have a genuine upset whereas trolls don’t.

What is a troll?

A Trolls purpose is to make a deliberately offensive or provocative online posting with the aim of upsetting someone or eliciting an angry response from them.

When it comes to genuine trolls the best way to deal with them is to delete their comments and brush it off. Trolls feed on response and upset, don’t feed them, delete them and they will go away. Never let a troll make you feel anything even if they are abusing you, you can block trolls easily on social media and report them to the networks. That’s it!

The role of professional social media management agencies

A social media management company normally creates a social media strategy, manages the content creation and engagement for your social media accounts. A good social media manager or management company will start by understanding your needs and goals as a company. A social media managers job is more than simply posting updates! They need great creativity and design skills, the ability to pick up your companies tone of voice, to react quickly to conversations about your business or possible business and to be able to measure and analyse the social media campaign activity. The ability to create conversation / engagement and to react to comments quickly is also a social media management must.

There are pro’s and con’s for using an external resource to manage your social networks. If you are lucky enough to have the resource in house, the good news is people can be trained to do this well, as long as you have some good social media guidelines in place. Of course if you outsource to a reputable company, you know you’ll be getting a professional who is able to get stuck in immediately.

“We manage all our social media accounts in-house and it has really helped us boost our visibility, outreach and even resulted in direct sales leads. By doing all our social media internally and having the core team use their own accounts, we can ensure we appear authentic, connect with people and have a personality that people can trust.

There is obviously risk associated with this and by having unmoderated social activity, we are aware that one of our team might be saying things that might not be well received all the time. To counter this, we have some broad guidelines but we ultimately trust our team to say and do the right thing.” Says Sarat Pediredla – Hedgehog Lab

A version of this article was published in SME Magazine

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Business Marketing Marketing Strategy Podcast Small Business social media

Which social network is best for my business?

Which social network is best for me and my business?

This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin. However it is a good idea to create your profile or username on as many as possible so to secure it. However it is important that with the social networks you do choose, that you are consistent and you are updating them regularly with quality information and with the intention of being sociable and engaging with your audience.

Let’s look at some of the more popular networks.
Lets cover just a few:
• Facebook
• Twitter
• Google+
• Tumblr
• LinkedIn
• Instagram
• Pinterest
And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. These include:
Reddit
Snapchat
Periscope
Forums
YouTube
Vine

Yes! There are heaps to choose from. So where should you as a coach or business begin?
As I mentioned, you should at least secure your handle or username on each network. To be consistently engaged on all networks would be a hard slog and each network is more suited to different age groups and audiences. Therefore the best course of action is to define your social media goals and try to understand who your audience is and what they want – where they hang out, is it a numbers game? Are you looking for quick results? If this is the case then Facebook and Twitter are huge social networks where you have the ability to gain traction fast, especially through the Facebook ads application. Sadly! It’s not all about numbers! It’s about targeted numbers, in short it’s about getting to as many of the people who are more likely to buy from you as possible. You’ll also want to think about the right time to reach your target audience and what langauge and content you’ll use to reel them in. That’s why defining your target audience is so important. Let’s take Pinterest for example: Pinterest has the largest female population of all social networks, it also lends itself to creative and visual topics. If you have a food blog or a fashion shop then Pinterest could work really well for you. If you target businesses or are B2B Pinterest may not be the very best platform for your brands time. However Linkedin and Twitter could be perfect for this.

In a nutshell to decide which social networks are right for you to focus on you’ll need to ask yourself these 3 questions and work it out from there.

  • Who is my target customer?
  • Where does my target customer hang out?
  • What content does my target customer enjoy?

Remember when it come to marketing there is no silver bullet. – Sometimes you’ll need a little trial and error before you work out which is best for you and trial and error is not a waste of time…. it’s a learning curve

[Tweet “trial and error is not a waste of time…. it’s a learning curve “]

Listen to this episode:

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Blogging Business Content Marketing Getting Started Online Marketing Strategy online marketing Small Business social media Social Media Authority Social Media Tools

Be an Authority: How to gain audience trust on social media

Be an Authority: How to gain audience trust on social media

Social Media Marketing is mostly about building and maintaining trust of your audience. Being able to reach a huge audience is great but that doesn’t mean anything if that audience isn’t engaging with your social media posts! That’s why it’s really important for you to gain the trust of your audience / followers which will help you to establish yourself as the ‘go to’ or authority in your niche.

With that in mind, how does one go about building trust with relative strangers on social media?

Rome wasn’t built in a day

Before you begin your quest to build authority and trust in your niche you must understand it’s a long term thing, just like in real life people don’t suddenly trust you immediately, you’ll need to gain some credibility to do this you’ll need start to nurture your relationships and develop your content so you have something to make you seem more credible.

When people read your first social media posts, in all likely hood you’ll be ignored, if you can get your new audience to read your articles or share posts and you manage to touch them in some way this is a great start! But it’s unlikely these people will be paying customers at this point.

As you continue to create valuable content and solve problems for your target audience you’ll find that they’ll read more of your content and you’ll start to build relationships more but only if this content is good and your brand is on point. It’s very possible, that if people in your audience enjoyed your content each time it touches them that they’ll start to trust in what your saying and become a part of your community and an advocate for your brand meaning they’ll be paying attention to your content in future.

Over a period of time your audience will go from paying attention or taking note to actively seeking out your content, it’s here that you can start to make sales! This process could take months or even years and will only happen when you are consistently creating valuable content, speaking ad engaging with your community on social media But don’t mix up consistency with quality! It’s also really important that you get a lot of great content out there but it has to be top quality. Try to be accurate, interesting and ahead of the game with the content you create. There are heaps of tools out there out help you do this. (also my online course ‘social media authority’ covers all of this)

When you are consistently creating great, relevant, valuable content and your audience is sharing and reading that content as well as seeing you as the ‘go to person’ to ask questions about your niche then you know you have become a true thought leader.

Speeding up the process 

It doesn’t have to take years to gain your niche audiences trust and establish yourself as a thought leader, there are a few things you can do to speed things up!

1. Reach out to influencers in your niche that your audience already trusts, if they share your content or mention you this is like getting an endorsement and can really help to get you some more credibility in your niche. Periscope is a great place to do this as it’s such an instant and easy way to get close to your biggest influencers.

2. Engage with your audience, ask questions, make them feel involved and always answer their questions! Be yourself and be friendly, approachable and responsive.

3. Keep your eye on the leaders in your industry niche and see what they are doing, you’ll be able to tap into some of their follower base and pick up some pointers.

Some people rise to the top on social media and others just seem to stay where they are, this isn’t by accident there’s no luck involved, if you spend time working on your plan, goals, creating great content, reaching out to influencers, engage your audience and work hard, you’ll make it there too!

Come on my course! Social Media Authority: for a short time it’s £10 instead of £97 to those who are up for offering feedback.

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Blogging Business Content Marketing internet marketing Marketing Marketing Strategy online marketing Small Business social media Social Media Authority Twitter

Simple Strategies To Build Your Authority on Social Media

Build your authority on social media

Are you looking to build your authority on Social Media?

In case you didn’t know by now Social Media is a really powerful marketing platform that when used properly can help you reach an unlimited number of potential customers with very little monetary investment.

Although social media may be very powerful it will only be great for you if you have a great strategy in place. If you haven’t already established yourself as a credible authority then you may find everything you do is pretty much ignored! If you want to improve the effectiveness of social media then becoming a credible authority within your field should be one of your top goals!

I’ve put together a list of simple strategies that will help you to build your authority on Social Media:

 
Blog / Podcast

Start a blog or a podcast and write, record as much excellent information as possible. Give all of your pearls of wisdom away by creating top tips and how to’s which help your target audience or solves a problem for your audience. You must then share these posts on social media many times, packaged up with different titles and using hashtags to help others easily find your information easily. – this is called content marketing and is one of the best ways to build trust and authority on social media. If you find it difficult to write then try podcasting, periscoping or even Vlogging and use these same principles.

 
Build Your Followers 

I am afraid that if you have a low number of followers on social media sites such as Twitter you will have a pretty difficult time getting masses of people to read your content or look to you as an authority. Follower counts shouldn’t matter but when it comes to looking like an authority on social media they do! It’s actually seen as key indicator of your influence so building those followers is ever so important! – There are several strategies that work to help you do this.

 
Be Yourself

Most people love to see a real human behind a digital and faceless social media account and by being you, you can start conversations as yourself which in turn will help to build trust and of course credibility. It’s okay to post up a personal update or fun life image now and again as this can really help you to connect with your fans.

 
But be Professional

Having said be yourself  – try not to be unprofessional such as posting drunken statuses or images or tweeting about your love life. People could lose massive respect for you even if you think it’s funny, others may find it unprofessional and when respect goes down the toilet so does credibility. Leaving your dreams of world domination in tatters!

 

 

Brand

Having strong branding with great images and a well written, concise bio will make you look the part.  (here’s my guide on writing a great bio for your social profiles)

 
Spelling and Grammar

Using bad spelling and grammar does look a bit unprofessional. We all make mistakes but for some people certain errors are unforgivable, make sure you check your posts and spell check if you can before you start scheduling content or publicising your blogs. Does having spelling mistakes make a statement untrue? No! But can it make you look less credible? Yes. – It’s sad but true.

 
Share Content and Post reguarly

If you leave it ages without sharing content or posting on social media you will look like you aren’t present. Key is to create content regularly, share facts from your blog posts and other relevant content. If you feel you can create content but don’t have time to be on social media constantly the key is to use a bulk social media scheduling tool like Hootsuite to free up some much needed time.

 
Reach Out

The very best way to appeal to other authorities on your subject is to reach out to them on social media! If you network with authorities such as industry newspapers or websites and they retweet your content to a large targeted following this will most definitely help your cause!

 
Network and Chat 

Get involved in community groups, join in with twitter chats. Respond to peoples questions you find on social media on your authority topic. By offering help and value you are showing how much expertise you have which is literally a free way of advertising. This strategy is often referred to as social selling.

 
Quality and Value

Always post and share content of great quality and post content that gives your followers value. If you wouldn’t charge for it don’t share it. Share content that serves a purpose or solves a problem your community may have. You may hate me for saying this but you should also….. give it all away for free!

 

Do you already do any of these? Share your thoughts I always love to hear from you!

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Get Started with Marketing Your Small Business on Facebook

Marketing Your Small Business on Facebook

In this blog post I will explain how start up’s and small businesses can get started with marketing Your small business on Facebook.

Facebook is one of the best social networks to promote your business and make meaningful connections online. According to a recent annual small business and social media survey taken out by Social Media Examiner: Facebook Dominates Small Business Social Media Marketing with a massive 93% of survey respondents saying they use Facebook for business marketing. There’s no denying it Facebook marketing is huge and so are the benefits of Facebook marketing for small businesses. Facebook is an amazing opportunity for small businesses to literally reach out to millions of individuals for free or at a very low investment in advertising.

I personally have launched websites and taken orders within hours of the website and page going live!

Although there are many small businesses already using Facebook for marketing there are also people not doing so or not doing so properly.

It’s no good going in all guns blazing without some kind of plan or strategy. This strategy can be basic but should include some basic rules and answer some basic questions:

What – Are you hoping to achieve?

Who – Are you targeting?

Where – Do they hangout?

When – Will you engage with them?

How – Will you measure your activity and progress?

Answering these questions gives you a plan to work with, why are you marketing your small business on Facebook? what do you want to get out of your campaign? will it be a longterm campaign or are you looking to run a campaign and measure it over a short amount of time? These are questions you must ask yourself. Then you should be thinking about where your target audience might be hanging out on Facebook, is it on groups or other pages? How will you reach them and engage with them? What content will you post? Where will you get this content? How will you know if any of the hard work you’ve been doing has worked? – You’ll need to use Facebook insights (Facebook’s own analytics) or analyse web traffic through Google Analytics, you may even measure by how may extra calls you’ve had during the campaign – just remember to ask how the caller found you.

Once you have some kind of strategy in place you simply should do the following:

Setting up a business page

This is very easy, simple and self explanatory. Do not use a personal page for your business. Facebook have taken many profiles down that are using their business name to network instead of a business page.

Choose business type, Add you company name and about information. You can go and enter more details later and when you do ensure you properly describe your page and business. Make sure you include your keywords and phrases. Remember this page will also be indexed in search so it should be as professional looking as your business website since this could be where customers land first before your website. Make sure you include any telephone numbers and location details – this information will be prompted by Facebook but you can always check your settings later to make sure you didn’t miss anything.

Be sure to add a great cover image and your logo (cover image can be created to size in Canva – a free image creation tool) – Also it’s worth bearing in mind that Facebook adds new features to the business page frequently so try to keep engaged with what’s going on in the world of social media.

Like and Share

When you’ve done this you can then ‘like’ your own page and share with anyone who may be interested in your business. It’s also great to get some support from friends and family by asking them to like and share your new page with other interested people.

You are ready to start posting. We could have covered this in the strategy part of this post but the content you post really requires an entirely different strategy again you’ll need to think about the following:

What content should i share?

What problem does this content solve?

What’s in it for my potential audience?

Does this content evoke a good feeling or reaction in relation to your brand?

Does this content help people to interact with my brand?

Is this content aspirational or inspirational?

Promoting your own products immediately isn’t always a great strategy. To begin with anyway. It’s a turn off if you simply show up and start shouting about you and making it all about your brand and not about the customer or the community. You should really concentrate on building your likes and growing your audience or even better… Start building a community of people who love to talk to you and each other and share your messages frequently. Then when they are engaged you can start sharing products or images from your website that solves peoples problems or inspires your community.

To create super slick images for your Facebook page you can use Canva, on Canva make sure you use the correct size for Facebook, this is already the correct size template for you. It really couldn’t be easier. The hard part is creating that fantastic content. I love to use Post Planner to help me find great questions, viral and beautiful images to share as well as top news, I also use some of the status updates they recommend as inspiration for my own which makes it seem more authentic.

When will you get started? 

Tools I use:

Post Planner

Canva 

 

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Business Content Marketing Email Marketing Lead Generation Marketing Marketing Strategy online marketing Small Business

Small Business Marketing: Building a targeted email list

Building a targeted email list

Generating leads or building a targeted email list is very simple, you just have to know how. In this post I will give you my failsafe techniques on how to build a targeted email list and generate leads, if you follow this plan you’ll be getting your first bites in no time!

What is a lead?

Just for those of you who don’t know what a lead is, it’s a first bite or interest – Well an inbound lead is anyway! Potentially there are millions of  leads out there but they haven’t expressed an interest in your service or products yet. By collecting an email address – as long as it’s targeted – you’ll be starting the process of taking enquirer to buyer in no time. You see for someone to enter an email address to receive information from you means that this area is of interest to them, making that email address targeted. It’s not random, it’s not all about numbers it’s about the right audience.

How do I get more targeted leads/ email addresses?

In a nutshell you’ll need to offer your target audience something they can’t refuse in return for an email address or phone number. For example: Have you ever seen your local Mini garage offering a free test drive for the latest Mini? All you have to do is enter your email address or telephone number. BOOM! They have your details on file and if you do come in for a test drive this time you’ll have a chance to try out the product and maybe consider buying it. Now say this lead form was on a blog about cars and this particular article was a review of the new mini? You must have stumbled across this article because you were looking for more information about the new mini, meaning you had an interest already. So by the time the correct garage gets your information you are a fully qualified lead and a very warm lead at that.

So how can you generate leads in this way for your service? Here’s a step by step guide:

1. Create some information such as an eBook / report, a promise of free tips or a special offer which buyers only get in return for an email address or telephone number

2. (optional) Create a place to hold this information such as a webpage or squeeze page (like leadpages)

3. Create some content which will generate initial inbound interest such as a blog post. This blog post or article should really answer a question for example: What new features does the new Mini have? Write an article about this and at the end (and even in the middle or on the sidebar) have a lead box which says something along the lines of: Interested in a free test drive? or get the free guide to Mini’s download, simply enter your email address. You could also include a link to the leadpage if you wish, instead of collecting emails/leads directly from the article, this depends on how much explaining you’ll need to do get this lead! This is a very simple and effective way to start building a targeted email list.

4. You can then use social media to push people through to your article and/or squeeze page. To do this you’ll design a series of messages that entice people through to the offer. Something that works well for me is to use twitter to ask people directly if they are interested in my offer or article and send them a link to the page. If it’s targeted and not a nuisance then this is acceptable. Your other first port of contact is through search or SEO, you could create a PPC campaign targeted users looking for your article or information as well as making sure your initial information is properly optimised, you can do this by researching keywords and phrases and by making sure your copy, titles and images are optimised and tagged properly.

FullSizeRender (4)

That’s it! it’s very easy! Once you have your emails you then need to start jumping on those leads quickly! Those leads don’t stay warm and welcoming for long unless you plan to send them a constant stream of top quality content regularly!

Do you have issues collecting leads or don’t know where to start? or are you doing a fantastic job? I’d love to hear from you!

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What are the benefits of podcasting for business?

Podcasting for Business

When you think of podcasting for business do you picture this geeky guy sitting in their spare room with an iMac and Mic with ambitions of becoming the next big radio presenter? – This is what I thought when I heard about podcasting for business!

But now podcasting for business isn’t just geeky tech guys in their spare room or garage, it can now be used as a mainstream marketing and communication tool for small businesses and individuals with the potential to help grow audiences and brand awareness which contribute to revenue growth. Its easy to see why! We have so much less attention from our audiences, there is media everywhere and it’s hard to cut through the noise with just articles alone. Technology has made it much easier for you and I to set up a podcast and websites like fiverr mean we can get intro’s and production done for $5 making podcasting a cost effective and viable option for small businesses looking to create content. There are also some great iPhone apps available where you can simply create a podcast from start to finish using nothing but your phone or device.

So what is Podcasting?

Simply put Podcasting is where you make radio quality audio shows available for download through an RSS feed to a computer, MP3 player or mobile phone. Listeners only have to subscribe to a podcast just once! After this new content is automatically delivered to them as soon as it becomes available. With computers and portable media devices being everywhere, podcasting is a powerful tool for businesses to extend their brand, improve “customer stickiness” and increase sales and their online visibility.

Did you know?

[Tweet “Small to mid-sized businesses are known for being early adopters of cutting-edge technology”] because they are generally more willing to try new things that can help them gain a competitive advantage.

Why is podcasting for business so good?

[Tweet “Podcasting for business is very inexpensive and is a quick and effective way for businesses and individuals to get their messages in front of new customers all around the world!”]

Because listeners have a vested interest – otherwise they wouldn’t subscribe to the show – delivering specific information precisely to target audiences yields a higher return on investment than any direct marketing or advertising campaign.

Instead of sending out monthly newsletters or holding offline training events, podcasting for business is an easy way of  sharing information. Simply create a podcast and your target audience can listen to the information whenever and wherever they want by simply downloading it into their phone or device. Not only does this create a more enjoyable listening experience, it’s cost effective and less time consuming than the old traditional methods of content creation.

We are still finding out about the benefits of podcasting for business! It’s only a matter of time before businesses leveraging podcasting as a marketing tool become commonplace. Cost effective and easy to implement and greater Return on Investment, podcasting is one of the most effective tools a company can use to communicate with potential customers and grow its business!

When will you get started?

Listen to the audio version here:

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What is Periscope? Is it a Time Killer or a Big Opportunity?

If you live on this planet you would have heard about Twitters brand new acquisition which launched recently – Periscope. So what is periscope?

Periscope is a live video broadcasting App which is available in the Apple App Store. It works by a user starting a live video broadcast using their iPhone camera. You simply need a good wifi or 4G connection and and iPhone to get started. It works like any other social network in the way that you can follow people and others can also follow you. You will see on user profiles both a follower and following count as well as a number of hearts the user has received.

 

Whilst a broadcast is taking place other users can ask live questions which appear on the screen for all to see. You are able to respond by talking during your broadcast and replying to questions instantly. Also during a live broadcast you’ll see loads of animated, colourful love hearts appearing in the bottom right hand corner, these are caused by other users tapping the screen and showing their love for your broadcast, these hearts then tally up and appear on your profile page. It’s almost like the more hearts you have, the more popular you are. This is also very obviously a social network, you can connect, comment and share with others in your network. When your broadcast goes live you can also choose wether to alert your twitter followers that it’s happening! – This is a great way to move some of your community over and see you on a more personal level. The broadcast is also still available for 1 day after it has ended so users are able to watch again.

I love this app / social network but is is it a time wasting activity? or is there real opportunity to leverage your business or personal brand through this live broadcasting app. I think both.

Reasons Periscope could be great for business:

If you are an individual or a business then periscope could help you interact with your community in a whole new way, you could broadcast daily expert tips, do Q&A sessions and show a more human side to you and your brand.

Each time you do a broadcast you have the option to save it to your camera roll. This is a great opportunity to create extra content for your other social networks, this could be a live Q&A session you recorded or even just a tutorial you made.

If you already make videos for facebook or you tube, you’ll know it takes a long time to edit and prepare a great quality video on a daily basis, which also puts many people off doing it. That’s all gone now! Because now you can simply start a live broadcast off the cuff, if you know your stuff and you can take the question or simply can talk with confidence ad hoc without any prep then this could really help save you time as well as open you up to a whole new group of people.

If you are a publisher or a blogger, you could use it to live broadcast an interviewwith someone.

If you aren’t a publisher you could live broadcast an interview or anything, you become the publisher, you become the brand, you become the TV star! The possibilities make a social media, community manager like me literally squeal with excitement!

I have put together a list of ideas as to what you could use periscope for here – Which may help give you some inspiration to give it a try!

Reasons why Periscope is a time sap:

There are just lots of people from around the world showing off where they live, what they had for dinner. There are even people broadcasting their whole night sleep! and you know what, it’s just totally addictive, its like watching mindless TV. The fact it’s real, these are real people doing real things takes Big Brother to a whole new level. So join and get involved but remember it’s fun and highly addictive!

When I did my first broadcast I was hooked! It was a review of a new local restaurant for a local paper and we had questions from the crowd, it was great fun and a new way of doing things but it could have gone on forever, users keep asking questions and you feel obliged to answer, so you could be streaming for a long time!

Periscope is a bit like Pringles, once you pop you just can’t stop, that’s what I found anyway. So far i’ve introduced the world to my cat, chatted about social media, done a Q&A session and made people watch me make a cup of coffee – all this is 24 hours. It’s a riot! But it’s very time consuming.

So how can use Periscope for business reasons without getting to distracted?

In all honesty for a while I think it’s going to sap time as it’s a facinating new, shiny, thingy! But as with any social media or marketing activites we undertake, if we have a plan of action or a strategy we can focus once again!

Treat it like your daily blog post and do a daily Q&A session at the same time each day or do a live show each day. Set the topics in advance. Put together an editorial calendar.

But also do make time to watch some video’s as this is where the social networking side happens, when you are commenting and replying to other videos, use your personality to build new connections, you can double tap a name to connect with people and the more people connecting means the more people watching.

Do this and I am sure with your knowledge and expertise, great plan of action and a measurable plan, you’ll soon be rocking periscope without wasting any valuable time.

What do you think? Have you used Periscope or will you be now that you know more? – Couldn’t think of anything worse? Whatever your view i’d love to hear from you comment below so we can have a jolly debate!

Get free eBooks and other stuff that will help you do social media and digital marketing like a pro yourself! Yes it is possible – see: http://lucyshall.com/learn/

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Business Goals and Motivation internet marketing Marketing Strategy online marketing

Setting Goals and Having a Marketing Strategy Will Make You Successful

Setting goals and creating a strategy that maps out how you’ll reach those goals really works to help you get to where you want to go with your business. Take it from me…. Today I went for a refresher lesson on Rock Climbing. How to tie in (tie your rope), Belay (hold the rope for another) and also climb (big walls!). I hadn’t been for several years and couldn’t possibly belay for my partner without danger. I was anxious about going back and climbing again and hadn’t rationalised the situation when I turned up this morning.

I am not going to lie, it scared me! I know my partner had also forgotten how to belay so when I was climbing up the wall I was worried that i’d fall off and get really hurt.

As we moved through each exercise, It got a little bit easier. My confidence grew and my trust grew in my partners belaying. But now I had to keep climbing to the top but both confidence, fitness and lack of practice got in my way.

About half way through the refresher session my instructor asked me to look up at the wall and set myself a goal, a goal of where I would climb to. I stood back and decided to aim to climb 3/4 way up. As I started to climb I had my eye on this goal, and as I had stood and looked at the route before climbing I also had a strategy of how I was going to tackle this route to get to my goal.

I reached my goal quickly and then carried on to climb up to the very top. In doing so exceeding my goal and gaining confidence.

And so of course, I then kept setting small goals throughout the rest of the session and into our session afterwards. Some goals I reached, some I exceeded, some climbs were incredibly challenging but in not giving up I was rewarded! I was rewarded with the exhilarating feeling of reaching my targets and not taking the easy route every time. By taking harder challenges means I pushed myself further and the reward was greater.

Next Week, I’ll try harder climbs and exercise more mid week to gain better fitness that’s my goal! – with an overall goal of being able to climb outdoors on real rocks in May!

So what’s rock climbing got to do with online marketing?

Marketing / Business

For your business you’ll have an overall goal which, for example could be to sell it in 3 years or to grow it to a substantial level so you can quit your day job.

Climbing

My overall rock climbing goal is to be confident and fit enough climb outdoors in May.

Marketing

In your business it will take time and planning for you to reach your big goal so by setting yourself mini goals throughout the process that will help you work towards your overall strategy meaning that it will seem less daunting (rome wasn’t built in a day!) Example Goal: you’d like to get more facebook fans and you’d like them to be targeted and engaged users – you do this to raise awareness of your brand or product to provide value so that when the time comes for them to make a purchase of your service they’ll turn to you.

Climbing

By setting myself small goals like reaching 3/4 way higher or trying harder climbs I am able to build confidence, learn new skills and increase my fitness. This will take time to do just as building a business or community does.

Marketing

You’ll look at your mini goals and create a strategy to determine how you’ll reach them, this way you can plan for any bumps and have a clearer steer on where you are going.

Climbing

I looked up at the possible routes before climbing and determined a strategy, by doing this I set myself up for success and minimised my chances of expending too much energy by panicking.

So you see! Setting small goals and having a strategy has already helped me get closer to my overall goal and we’re only 4 days into the new year! 

What can you do now?

1. Decide on your overall goal

2. Create a strategy of how you’ll achieve your goals which can be broken down in to easier yet challenging mini goals such as blogging more, creating valuable content or building a community.

3. Ensure you work hard and push yourself and go beyond your boundaries, anything really worth doing is worth working really hard for to get greater results!

4. Remember to celebrate your achievements and success!

Finally! Just getting out and trying something new, being brave and doing it is better than doing nothing at all! We Try, We fail, We learn, we try it a different way and we succeed! And we now have a strategy for success!

What goals will you be setting for 2015?

 

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