Category : Podcast

online marketing Periscope Podcast social media

Doing Your First Periscope Broadcast

If you are a Periscope Newbie and haven’t yet done your first scope, it may seem a little scary to start talking in front of a camera for all to see! It can be a bit frightening and overwhelming since it’s live, you may feel exposed and nervous. Periscope Live streaming is very different from other social media platforms in the way that it’s live and instant, if you can crack your nerves, you’ll find this platform very useful for building new connections and growing your audience base. But where do you start? This post aims to help you get set up and help you be more confident to start using periscope.

Set Up

Setting up your Periscope account is the best way to start! – Simply install the app on your phone. The set up process is very easy and self explanatory, like most social media. You will also need to decide if you’ll sign up through your Twitter account and use the same name as there or create an account from scratch. You will also have the opportunity to add your bio and a web address.

Take a Looks around

Check out some other scopes before you begin so you get an idea of how it all works and what other people are doing. This is also a great way to start meeting new people and building up some initial followers.
How do you start Periscoping?

It’s so easy! Again,  to reiterate just how simple it is to get started! Just add a description of  your surroundings or the content you will be sharing and start streaming! Make sure you use a title that explains well what content you will be showing and include hashtags. It can be really daunting when you first go live, if this is the case a test can help – you are able to make your broadcast private and practice. To understand how it will look and the workings of the controls could really help with your confidence before you do your first real live public live-stream.

If you use the hashtag #firstscope on your first live broadcast people will know it’s your first and will understand the pressures you have! Everyone had to do a first periscope once, so most people know what it’s like.

Finally, from experience I can say that having done 100+ periscopes that the more you get on and do it the better your shows get. Be yourself and don’t make it too polished, it’s live, it’s authentic and it’s an opportunity for people to build relationships with the ‘real you’ and thats why in essence Periscope works so well.

Good Luck! You’ll be great!

You’ll find me @lucyshall on Periscope and Twitter and i’m always happy to answer any questions or give some moral support.

Listen to the audio version:

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Business internet marketing Marketing Podcast social media Twitter

Do’s and Don’ts of Twitter for Business

Twitter for Business

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. In this post I have put together a few do’s and don’ts to help you get off the ground and use your twitter account as effectively as possible.

DO”S

Be social!

It can be irresistible to simply upload a load of promotional tweets through a scheduling tool and leave Twitter at that, but that won’t get you any real engagement and this strategy adds no value to an audience. Engagement comes from reaching out to people, joining in conversation, asking questions and being present. It’s really important that you remember this when you start using Twitter for business. It’s like walking in to a big room and saying hey i’m here look what I sell – and hoping for the best. Whereas you could walk into the room as start talking to people, asking out about them and building relationships. Try and treat your social networking strategy like you would treat your ‘real world’ strategy and you’ll almost instantly see results and feel less alone on Twitter.

Collaboration!

Don’t just share your own content, share others posts and retweet interesting content from people in your network, show that you are able to collaborate. You’ll also find people more willing to share your tweets if you make an effort to share theirs.

Be You!

This may be a business Twitter account but that doesn’t mean you have to be straight laced and inhuman. Instead of simply posting your business or promotional tweets, try to show the lighthearted side of your business. What happens in the print room? or where have the team visited today? People build relationships with real people and not a logo. Remember this when you are planning your content. Show people you are real, and that you are ready to strike up a conversation with them.

Be Consistent

Try to ensure you use twitter regularly, simply posting a heap of tweets one week and then being nowhere to be seen the next show’s you aren’t dedicated to your followers. A simple way to do this is to schedule your posts a week in advance using Hootsuite and ensure you use your smartphone Twitter app to interact with people when they engage with you.


DON’T

Be Too Random

Before you start posting on twitter, try to have a strategy of in place, even if it’s just a small idea of what you will do. If you are too random, it’s hard to measure your success. You will also find you may post irrelevant content, or share information for the sake of having content on your feed. Also be sure not to tweet about politics or religion from your business account (unless the nature of your business) This can really alienate people if they have a different belief. It can be so easy to simple retweet something from a political party, and this is fine when it’s from your personal account. The best way to put a plan together is to brainstorm content ideas and schedule them in advance and be clear on the type of content your business account should retweet or re-share.

Be Negative

If you are aggravated with a companies customer service try and resist the urge to publicly argue with them over Twitter, especially using your business account, this can seen very negative to your followers and they vibe you want to be giving is a positive one! Similarly if someone is upset with your company and they begin to court you negatively in public, simply deal with it swiftly and publicly rather that deleting them, turn the conversation into a positive one something along the lines of: ‘Sorry to hear that! We would really love to make this right with you. Please DM me now and I will make this a priority’ – This way you are publicly showing you have great customer service.

Be Too Salesy

Try not to be a sleazy sales person who simply tweets out offers and services all day! To say ‘I have this for sale – get it now’ all day long is adding no value and it comes off as a bit desperate! Try instead to answer questions and provide case studies and use the soft social selling technique of offering value and help, this way people will be super warmed up to you when it comes to making a buying decision.

Listen to the audio version:

How to use Twitter (2)

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Business Marketing Marketing Strategy Podcast Small Business social media

Which social network is best for my business?

Which social network is best for me and my business?

This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin. However it is a good idea to create your profile or username on as many as possible so to secure it. However it is important that with the social networks you do choose, that you are consistent and you are updating them regularly with quality information and with the intention of being sociable and engaging with your audience.

Let’s look at some of the more popular networks.
Lets cover just a few:
• Facebook
• Twitter
• Google+
• Tumblr
• LinkedIn
• Instagram
• Pinterest
And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. These include:
Reddit
Snapchat
Periscope
Forums
YouTube
Vine

Yes! There are heaps to choose from. So where should you as a coach or business begin?
As I mentioned, you should at least secure your handle or username on each network. To be consistently engaged on all networks would be a hard slog and each network is more suited to different age groups and audiences. Therefore the best course of action is to define your social media goals and try to understand who your audience is and what they want – where they hang out, is it a numbers game? Are you looking for quick results? If this is the case then Facebook and Twitter are huge social networks where you have the ability to gain traction fast, especially through the Facebook ads application. Sadly! It’s not all about numbers! It’s about targeted numbers, in short it’s about getting to as many of the people who are more likely to buy from you as possible. You’ll also want to think about the right time to reach your target audience and what langauge and content you’ll use to reel them in. That’s why defining your target audience is so important. Let’s take Pinterest for example: Pinterest has the largest female population of all social networks, it also lends itself to creative and visual topics. If you have a food blog or a fashion shop then Pinterest could work really well for you. If you target businesses or are B2B Pinterest may not be the very best platform for your brands time. However Linkedin and Twitter could be perfect for this.

In a nutshell to decide which social networks are right for you to focus on you’ll need to ask yourself these 3 questions and work it out from there.

  • Who is my target customer?
  • Where does my target customer hang out?
  • What content does my target customer enjoy?

Remember when it come to marketing there is no silver bullet. – Sometimes you’ll need a little trial and error before you work out which is best for you and trial and error is not a waste of time…. it’s a learning curve

[Tweet “trial and error is not a waste of time…. it’s a learning curve “]

Listen to this episode:

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101 Business Marketing Podcast social media Twitter

Mini Guide to Twitter for beginners

Are you a Twitter newbie? Have you been told that Twitter is an epic marketing tool for small and big business alike? And now you want to get started? – This guide to Twitter is a great place to start. In this guide I will explain what Twitter is and how you can use Twitter for business.

I am sure you know of twitter! Or have heard of twitter but are you using it yet? And are you considering using it for your business? Lets start by introducing you to Twitter:

Twitter is one of the biggest and most popular social networks n the world. Classed as a micro-blogging site. Millions of people, individuals and businesses post tweets or broadcasts (small 140 character posts) every single day. These tweets, consist of text, images, links, video and now small surveys.

What can users do on Twitter?

Follow – Follow other users
Unfollow – Unfollow users
Block – Block users you don’t want to interact with
Tweet text – Send up to 140 character tweet (text)
Tweet images – As your image takes up space there is less space for 140 characters
Tweet short video – this is a 2015 feature where you are able to create a short video and upload straight from your smartphone
Tweet Survey – A new feature is where you are able to add a 2 answer survey to your tweets.
Tweet Gif – An animated image
Retweet others Tweets – Using the RT icon you are able to retweet other peoples content
Reply to Retweet
Like tweets – Liking by tapping the heart icon on others tweets (was favourite and a star icon)
Hashtags – Using this # symbol with some text like this #socialmedia to follow a trend or event hashtag for example
Pinned Post – You can pin an important post to the top of your profile
Direct Message – Directly message any user privately
Ad profile image – Starts with an egg but you upload your own image
Add cover image – This should reflect your brand or personality
Include a bio – No explaining required
Include web address – You may include a clickable website link
Lists – You are able to create lists of people and brands
Advertising – Twitter ads is a platform you can use to pay for advertising on Twitter to reach more users
Analytics – Twitters built in tool to help you analyse your interactions and traffic
3rd Party Applications – Applications created by others to work with Twitter

In a nutshell users are able to send promotions, create conversation, respond, send direct messages, retweet others tweets and so on.

The Twitter website / platform can be used via your desktop, laptop, tablet or through a mobile phone app.

So how can you use Twitter for business?

Twitter is free. It’s a social network and for business you can use it in many ways. Twitters default setting is public where as many others aren’t. This makes it particularly useful for connecting with many relevant people in your industry without having to wait for acceptance. If you wish to join in with a conversation on Twitter you can use a hashtag, this way you can join a conversation or topic without having to actually follow someone and vice versa. A hashtag is this # symbol followed by words. You can see what hashtags are trending and join those conversations or create your own hashtags to track how far the conversation about your brand has reached.

On Twitter you are able to follow as many people as you wish (up to 2000 before you have reached 2k followers). This platform is perfect for sharing your blog posts and valuable information for more visits. For building your brand and for building meaningful relationships which can of course lead to more business.

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What are the benefits of podcasting for business?

Podcasting for Business

When you think of podcasting for business do you picture this geeky guy sitting in their spare room with an iMac and Mic with ambitions of becoming the next big radio presenter? – This is what I thought when I heard about podcasting for business!

But now podcasting for business isn’t just geeky tech guys in their spare room or garage, it can now be used as a mainstream marketing and communication tool for small businesses and individuals with the potential to help grow audiences and brand awareness which contribute to revenue growth. Its easy to see why! We have so much less attention from our audiences, there is media everywhere and it’s hard to cut through the noise with just articles alone. Technology has made it much easier for you and I to set up a podcast and websites like fiverr mean we can get intro’s and production done for $5 making podcasting a cost effective and viable option for small businesses looking to create content. There are also some great iPhone apps available where you can simply create a podcast from start to finish using nothing but your phone or device.

So what is Podcasting?

Simply put Podcasting is where you make radio quality audio shows available for download through an RSS feed to a computer, MP3 player or mobile phone. Listeners only have to subscribe to a podcast just once! After this new content is automatically delivered to them as soon as it becomes available. With computers and portable media devices being everywhere, podcasting is a powerful tool for businesses to extend their brand, improve “customer stickiness” and increase sales and their online visibility.

Did you know?

[Tweet “Small to mid-sized businesses are known for being early adopters of cutting-edge technology”] because they are generally more willing to try new things that can help them gain a competitive advantage.

Why is podcasting for business so good?

[Tweet “Podcasting for business is very inexpensive and is a quick and effective way for businesses and individuals to get their messages in front of new customers all around the world!”]

Because listeners have a vested interest – otherwise they wouldn’t subscribe to the show – delivering specific information precisely to target audiences yields a higher return on investment than any direct marketing or advertising campaign.

Instead of sending out monthly newsletters or holding offline training events, podcasting for business is an easy way of  sharing information. Simply create a podcast and your target audience can listen to the information whenever and wherever they want by simply downloading it into their phone or device. Not only does this create a more enjoyable listening experience, it’s cost effective and less time consuming than the old traditional methods of content creation.

We are still finding out about the benefits of podcasting for business! It’s only a matter of time before businesses leveraging podcasting as a marketing tool become commonplace. Cost effective and easy to implement and greater Return on Investment, podcasting is one of the most effective tools a company can use to communicate with potential customers and grow its business!

When will you get started?

Listen to the audio version here:

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online marketing Podcast social media Social Media Tools

How to Schedule your Social Media Activity #DIYDigital Marketing Podcast Episode 3 –

Social Media automation is not really social! – However as busy business owners and marketers the need to free up time in today’s world of digital distraction is imperative. Another good reason to schedule promotional content or articles that you have written is to be able to better measure and analyse it’s success rate, by using scheduling tools you can work out how many impressions your brand received versus click though rate and also decide the best time to post content for maximum reach. With the time you could save you’ll be freed up for building a targeted, engaged community.

To help you cut through the noise (and possibly save you a few hundred pound per month on a social media manager), I have put together a handy guide on what to schedule, What NOT to schedule!!, when to schedule and how to schedule your social media activity.

Which parts of my social media should I automate?

First lets look at what we should be scheduling by making a list:

Your own blogged content and articles
Promotions and Special Offers (broadcast messages)
Interesting information from your website or page
Aggregated blog / news content (but only if you’ve read it! See my post on this: Thank you for sharing on social media! (even though you didn’t read it!)
Once you have some ideas, it’s always good to work out why you are posting this information and what you hope to achieve. (this should be done as part of a social media strategy) – Although I always say you should be BRAVE and just try things, again…if we are being pedantic make being brave part of your strategy!

What should I NOT schedule?

Here is a list of what you shouldn’t schedule:

This is a grey area. If you know you will be online to jump in and reply when you get an answer then this is fine. But scheduling questions to get a response and then not being there to respond is not right (This is SOCIAL media!).
Direct Messages – on Twitter! My favourite Direct Message is: Thank you for following me! What do you do? .. Of course you can’t reply to this message because this person doesn’t follow you! this is a massive no no and a big fail.
Twitter Chats and Conversations – Twitter chat’s are normally hours that take place once per week or day at a set time, the point is to connect with new people and join in the conversation. (find out more about twitter chats here: What is a twitter chat?) – If you schedule messages using the twitter chat hashtag such as #kenthour or #weddinghour you will probably be broadcasting which is totally the wrong way to approach the situation.
Facebook posts – This is not 100% correct. You can schedule facebook posts by doing it directly on the facebook business page (here’s how you do it) but do not do this through a third party tool as your reach be even lower than the standard. (what is facebook reach?)
Debates – If you are starting a debate, you must be there to actually take part in it otherwise doing it in the first place is pointless.
As you can see a lot of the above is a matter of using your common sense!

When should I post scheduled content?

What tools can help me decide when I should post this content to social media?

Free tools such as Hootsuite – You can schedule content (both your own and suggested content) by using the Auto Schedule tool on Hootsuite. Hootsuite Auto scheduler claims to have an algorithm which decides the optimum time to post to your community based on previous activity and sharing patterns ()

For more tools like hootsuite, buffer app or Sprout Social, do a Google search: ‘best tools for social media auto scheduling’ and get some reviews, see what could work best for you, do your homework, use your common sense.

How do I schedule content on social media?

Start by putting together some social media post ideas

Try posting the same content regularly but saying/sharing it in a different way. For example:

5 ways to get more sales online
Get more sales online with this trick
make 100% more sales online – read my fool proof system!
When you have some great content ideas you can use the tools available to schedule your social media posts.

For me the easiest tools to use are Hootsuite and Buffer App. These are the ones I use, but there are hundreds of tools out there now, it’s a matter of doing your research.

I’ve scheduled my social media content…. Now what?

Be ready to reply if people interact with you. The very best way to do this and be available at anytime of day is by using your mobile phone or portable device. This way you’ll be sure to never miss an interaction.

Measure and Analyse!

Watch for patterns, see what titles work best for people sharing or opening content. And use your chosen tools to measure the ROI.

Once you get going you’ll be able to do all of this in under 1 hour per week! Freeing you up to interact with your audience and build a community.

Is there anything you would add to the above?

– So when will you start?

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#DIYDigital Podcast – Episode 2 – Social Media Strategy

In episode 2 of the #diydigital podcast I talk about how to create a social media strategy.

Listen to #DIYDigital Podcast – Episode 2 – Social Media Strategy

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Podcast

#DIYDigital Podcast – Episode 1 – Let’s Get Started!

It’s Here! Episode 1 of the #DiYDigital Podcast. This episode will serve as an overview of what a small business essentially needs to get started on the web.

You can also download the episode here

And subscribe to this podcast on itunes here

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Podcast

DIY Digital Marketing Podcast with Lucy Hall – Placeholder

Welcome to the DIY Digital Marketing Podcast with Lucy Hall – this is a placeholder episode – episode 1 will be along shortly

Placeholder for DIY Digital Marketing Podcast

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DIY Digital Marketing Placeholder

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