Category : Video

Business online marketing Small Business social media Video YouTube

Your Personal Brand on Social Media (2 minute tips Video)

In this 2 minute video, I explain the most important thing you can do / be on social media for your personal brand – YOU! – For more daily tips, subscribe to Lucy Hall on YouTube

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internet marketing Marketing online marketing Periscope Small Business social media Video

Top Tips for An Awesome Periscope Broadcast

Live broadcast / Periscope is such a great tool for your personal brand and business and it is even better if you use it right. I have put together a few tips to ensure you give an awesome broadcast on Periscope and make a great impact for yourself and your amazing business.

Your Profile

Ensure your profile is completed, include your website link, emojis (not necessary but the make your profile more fun and help you stand out) and keep it relevant to you and your target audience. This was you can refer people to your profile during the broadcast and to the link through to your website, this way they can go and sign up for your list or find out more about you.

Do Not Disturb 

It’s so annoying when your phone rings during a periscope broadcast! It stops your broadcast temporarily and the screen gets stuck! If you stick your phone on do not disturb you’ll be prepared for an unexpected call!

Catchy and Relevant Titles

Make your Periscope Titles stand out by adding some emojis  (okay you don’t have to but emojis do look great and take up way less space than text!) Ensure your title is relevant to the content of your broadcast, if you are talking about your workout then title it like: ‘Workout with me’

Short and Sweet

No offence guys but our attention span is less than that of a fish! So keep your broadcasts short. It’s not a rule that you have to follow because you can go where your audience takes you. If they are enjoying what you have to say or show, then keep going by all means but don’t milk your audience too much because you could end up boring them.

To show your face or not?

The camera shy amongst us may find it hard to do a periscope broadcast face on so you can try doing one showing your work or place you go to have fun, just be sure to talk and explain what’s happening. Ensure you speak clearly if you aren’t showing your face so people can grasp what you are saying.

If you are doing a face to camera broadcast ensure you be yourself, don’t be stiff, enjoy it, ask questions, answer questions and relax, it’s live so if you feel anxious your audience may pick up on it. Having said that the fist few scopes everyone does are a bit dodge, embrace that! it’s much more fun!

Multi Task 

When you scope be prepared for an influx of questions and hearts, sometimes questions come in whilst you are speaking and you can lose your train of thought and forget the question you just read. Sometimes the questions come in quickly and you can miss a lot, the best thing to do is say you’ll answer one at a time and ask them to ask the question again if you missed it. People like the fact that you are human so don’t pretend you are superhuman and can do everything.

 

Be Authentic, Be You!

Show your viewers your world, take them to your fave places as well as work related periscopes because it helps to show your human side, we build relationships with real people at the end of the day. Building real relationships is a great way to open your network and get you more advocates.

Be Interactive 

Ask your followers to take action, to ask questions or to go to your website and get your free download / join your mail list. The more people you are interacting with you are the more chance you have of having a great scope and building those all important relationships.

Repurpose your Scopes 

Periscope broadcasts stay on the app for no longer than 24 hours. You are able to save them to your phone and do what you like with them, such as upload to YouTube and Facebook. You could even embed on your blog and write the content up.

If you liked this post you may also like…..

I’m launching a new online course! Getting started with Periscope – The 30 day challenge! – Register your interest below and i’ll notify you when it launches.

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Business internet marketing Marketing online marketing Periscope Video Video Marketing Video Training

Periscope Live Broadcast V’s Pre Recorded Video

Video, whatever way you look at is so powerful for getting your message across, people prefer to watch than read through long drawn out blogs. Many people are also too busy to read long blog posts yet can watch or listen to your video whilst multitasking. Periscope live stream is like recorded video because it can be viewed again and again within 24 hours via the app and afterwards using tools such as Katch.me, having said that LIVE video broadcasting is more powerful than normal, pre recorded video, here’s why:

It’s Right now and It’s Real Time

Do you sometimes watch videos and just think, this looks all a bit, well.. false? A bit too rehearsed? You don’t get this with live broadcasting on Periscope, it’s right now, it’s realtime, it’s quirky, it’s unexpected. Live broadcast makes you seem more human. There’s no hiding, or practicing 100 times to get the right look or angle and the content comes across like it should, like you are having a conversation. With Live broadcasting people can expect the unexpected, you never know when they’ll be a ‘peri-bomb’ (where someone literally jumps on your scope – normally animals and small children!) But that’s all part of the fun and the real – authenticity of delivering content through live broadcast. It’s certainly a lot more fun and entertaining.

Live interaction with your audience!

Periscope is a two way conversation unlike pre recorded video. People can comment and ask you questions in real time and you can respond instantly live. Your video broadcast becomes more real, authentic, relevant and in the moment whereas by the time you’ve delivered and edited pre recorded video it may be dated and viewers may not feel compelled to comment or share.

Periscope Live Broadcasting is Easy

You need a smartphone and the Periscope app! Then you just press the record button and you are ready to go live! That’s it. If you have followers and great titles and content you could have thousands of views throughout 1 video! You can also save the video to upload to you tube later, people are also able to comment and share the video on periscope for up to 24 hours.  This makes live broadcasting easy for everyone, you can be anywhere at anytime and have just a phone and a decent 3/4g connection or wifi and you can go live. You don’t have to be somewhere special with the special lighting and equipment, Periscope is not about that, it’s about making a connection with your audience. With pre recorded video there is so much more to think about!

Pre recorded video will always have great benefits but live broadcasting is so much more powerful, authentic and engaging. Plus it’s free! no pre production or post production costs and very little messing about.

I’m launching a new online course! Getting started with Periscope – The 30 day challenge! – Register your interest below and i’ll notify you when it launches.

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Business online marketing Periscope Small Business social media Social Media Tools Twitter Video Video Marketing

5 reasons why you should be using Periscope for business

Periscope for Business

Haven’t you heard? Live streaming is HUGE! In this post I set out 5 reasons why you should be using periscope for business 

When you run a business and especially if it’s online extending your reach and getting to as many customers as possible should be one of your top priorities! And if it is, then ignoring live streaming platforms such as Periscope and Meerkat could see your business or personal brand missing a trick!

Periscope is an incredible and powerful tool for anyone looking to get out to a large and global audience and has already helped many entrepreneurs to drive traffic, generate leads and reach those all important revenue goals!

If you still think this isn’t enough reason to start using Periscope for business then check out these five reasons why Periscope could help you to reach your online business goals.

The market is growing

But it’s still not saturated. Periscope recently announced it’s first set of figures. On August 2nd, Periscope surpassed 10 million accounts. They launched on March 26, 2015! They are seeing over 40 years worth of video being watched PER DAY! These figures are important! 10 Million is HUGE but not as huge as the hundreds of millions or billions of accounts on other social media accounts so starting and establishing your regular periscope show now means you’ll be ahead of the game with your competitors.

Perfect for instant feedback

One of the truly amazing benefits of using Periscope for business is that because it’s live and anyone could show up to your broadcast it means that testing products or services quickly on a group of people has never been easier or more instant.

Do you have a new online product or course that you are looking for feedback on? then test it on Periscope and ask for instant feedback. You could get info on the best price points, on audience interest and the best reason to do this is that you are taking your viewers on your journey and they start to have a vested interest in your success, since they had a say in your product creation. Offer these people a discount for your product as a way to say thank you.

It’s interactive 

Periscope isn’t just about reaching audiences and getting as many people as possible to listen to you! It’s all about being engaging and interactive. Because viewers are able to comment on your scopes and press the screen to give you hearts it’s incredibly interactive. Due to the way periscope is set up it means you can actively engage with your viewers and start to build relationships very quickly. When people feel they know you, like you and trust you they are more likely to buy into you. In the words of Periscope user Chris Ducker: It’s like social media on steroids. Building a an engaged audience happens much more quickly and instantly than i’ve seen on any other social media platform.

It’s personal 

Social media gives businesses and personal brands the opportunity to be authentic and ‘real’. And Periscope makes people feel like they know you much faster than on any other social network. When a viewer shares your broadcasts they are advocating or endorsing what you are saying. If you do have a business or personal brand this is the perfect way for you to show the human side of your business.

It’s easy to reach out

On Periscope it’s so simple to reach out to influencers or big names within your industry. Because you can ask questions directly and the broadcaster can respond instantly this makes it very easy to get influencers to notice you. If you show up, comment and support your influencers on Pericope they are sure to remember you and be more open to dialogue with you on Periscope or on other social media platforms.

Using Periscope for business has many benefits beyond these five! Whether it’s the incredible networking opportunities or the way it’s so easy to set up accounts and get started there are so many ways that Periscope sets itself apart as one o the most powerful new tools in business marketing.

When will you start your first show? 

Join me on periscope: https://watchonperiscope.com/users/lucyshall/1592498 or @Lucyshall

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Fashion Video

Life Spent Living Across the Country

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Video

Double Exposure Experiment

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Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis convallis enim dolor sed elit.Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur.

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Business internet marketing Marketing online marketing Periscope Small Business social media Social Media Tools Twitter Video

How to use Periscope – Interview with Expert Mark Shaw

I was lucky enough to interview the very amazing Mark Shaw about how to use periscope. Mark is The UK’s ultimate Periscope Expert. We talk about why small businesses should be using Periscope and how they can get the most out of it.

Mark has incredible knowledge of social media marketing, customer engagement and has an abundance of creativity! He is so keen to get the message out to small businesses about the benefits of periscope. Mark is an early periscope adopter and does shows daily mainly based around how to use the platform and the latest updates. Mark is huge worldwide! – He’s on the Periscope leaderboard with over 2.5 Million hearts (hearts and what people give you a bit like a facebook like to show their love for your show!). He is also being followed by over 1700 people worldwide who eagerly await his broadcasts to gain massive value.

Me: What is Periscope? 

Mark: Periscope is Twitter on steroids!  Everyone now has a broadcast TV station in their pocket but very few understand what that means and everybody and every business has a massive opportunity to reach a huge worldwide audience! Periscope is integrated into twitter so even if you have 1/2 a follower on twitter and you share your show using the correct keywords and hashtags and share your show to Twitter you’ll get viewers!

Example: if you started a cooking show on a saturday morning showing people how to make a dish and you add a great descriptive headline and the hashtag #saturdaymorningkitchen which trends on saturday morning because of the televised show, then share to twitter, you’ll pick up on those users interested in cooking and already on Twitter.  Because periscope integrates with twitter this gives you the greatest marketing opportunity for your business or show and it’s free!

Me: What is the big opportunity for small businesses? 

Mark: Periscope is perfect for small businesses because you can gain huge exposure on a shoestring. You don’t need a big budget for this! There is opportunity to create a show, to tell stories, let people know why you do what you do, tell people who are you and what are you doing and share the experience with a huge global audience.

The other opportunity is that it’s not time consuming and you are guessing what people want to hear because you can build the show around the fact that it’s interactive and people can comment. But to make your show successful it’s not easy! You still need to market it! My tips for this are: Use great headlines with hashtags, share on twitter, sell the show, tell people it exists ask people to share it, come up with a schedule and ideas! Don’t be lazy! See whats trending and most importantly be consistent, keep showing up. Don’t just do 1 show and expect it to be a success, plan show’s and let your visitors know what the next show will be about, create teasers.

Me: What can small shops or online stores do to sell products via Periscope, is there an opportunity here?

Mark: The best way to approach it is Selling without selling!  Show your stuff and if people like it they’ll buy it, one of the downsides is it lasts 24 hours

Top Tip! Imagine you made a handbag with a special 24 hour price or discount.  You could create a show with a special link which includes the discount which is only available if people watch the show and get the link! By doing exclusive flash sales or limited offers you’ll drive website sales and gain more interested followers excited about getting these offers on Periscope meaning they are more likely to tune in!

Did you know?

Video is shown to increase sales by 140 percent!

You have to be creative with your videos! For example a blender company set up a you tube channel on a limited budget called: Will it blend? Each week they’d find something new to blend and record it such as an iPhone an nice candle etc! This is one of the most popular channels ever on you tube! – think outside the box and be creative to see this type of success.

Me: What are the hearts about?

Hearts are for people to show their appreciation for you – a bit like a like on Facebook

There is also a Periscope hearts leaderboard! – The most loved list. As a small business aim to get on the most loved list and you’ll get a massive amount of views and followers.

Top tip: All of this takes effort, you need to hustle put in effort. Be committed to it, have a great photo and bio, look open for business, do shows often be interesting or funny join the social network and watch other videos, comment and be social – don’t forget to have fun

Me: What do people watching want from Periscope?

Mark: People want 3 things! To be educated, informed and have fun! – this is why people come and watch your show. if you can do all 3 you are on to something! But you must work hard.

Save shows put on you tube – content marketing.

Me: What are your top 3 takeaways about Periscope for a start up or small business to do understand / do right now? 

Mark:

1 – Periscope is free and available to everyone (android rumoured coming soon and can also watch online)

2. Opportunities  to reach a large and global audience have never been bigger!

3. Get the app!

Check it out now! Periscope.tv

Check out Marks shows on YouTube

About Mark Shaw

Mark Ejector SeatMark Shaw: 7yrs + Twitter speaker, Trainer, Author, 155+ radio Interviews as a Twitter expert, has been on t.v and is regularly quoted in National & local media for his views & opinions on Twitter best practice.

Follow @markshaw on Periscope & watch his daily shows where he gives advice, tips & ideas on how to get more Followers, more viewers & more business with Twitter, Periscope & other social media platforms.

 

 

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Business Just for fun Marketing social media Twitter Video

What you could use Periscope for?

device_viewing

 

I have to admit, I used Periscope for the first time tonight and I just LOVED it! What a mind bending and awesome experience.

What is periscope?

It’s a live video social network! It’s an app  – Find everything out here

Tonight myself and colleague went to a press party at an opening of a new Italian restaurant in a Kentish town called Maidstone so we could review it for an online mag, so I jumped on Periscope, I thought it would be a great idea to show people how the new restaurant looks etc. We got chatting and I interviewed the manager live, it was spontaneous but he loved it and was a big hit! This sort of thing is really useful for the readers, they can see how friendly staff are, how the food was and what the new restaurant look was like.

So it got me thinking, what other things could small businesses use periscope for that helps raise your profile and show what you’ve got?

So here’s my bullet list brain dump – there’s no explanation so you must use your imagination to fill in the blanks:

Interviews

Ask the Expert

Tea Time wit.. (Q&A – Session)

Shop Tour

Office Tour

How to do (anything here)

Caption competition

Challenge (your name here)

Daily show

What is this….

Behind the scenes at

Question of the day

Tip of the day

How to cook a…

How to make the perfect…

Live gig

Live comedy

Fill in the blanks

Thought of the day

Virtual live tour

What’s inside?…

How does this work

Why does this work

How to do a…

Whats the difference between a ___ and a  _____

What does a ___ really look like

The list could go on! Have you tired Periscope? What would you add to this list?

 

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Blogging Business Content Marketing internet marketing Marketing online marketing Small Business social media Social Media Tools Video

Tools I love! – Co-schedule Content Calendar for WordPress – (Video)

Hey! I love this tool – it’s a content calendar which embeds directly into your wordpress blog as a plugin. Create a post and effortlessly create a calendar across all of your social networks to show when and where you will be sharing your content. This will increase views of your posts! It’s something i cannot live without now! – Try it! – Coschedule.com

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Business Getting Started Online internet marketing Marketing online marketing Small Business social media Video

DIY DIGTAL – Learn To Do Your Own Online Marketing! (video)

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