This month On the 21st of April there were more Facebook newsfeed algorithm updates which has now got business page owners in a spin again!
Key points what has changed and what it means?
Showing multiple posts from a brand page to users with less content
Facebook Says: The first is improving the experience for people who don’t have a lot of content available to see. Previously, we had rules in place to prevent you from seeing multiple posts from the same source in a row. With this update, we are relaxing this rule. Now if you run out of content, but want to spend more time in News Feed, you’ll see more.
This could be positive for business pages, what it means is, if a user hasn’t got much to see in their feed, i.e less friends not many fan pages liked they will now start showing more than just the latest brand page post. This means more of your older posts could see more interaction or reach.
Ensuring that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed
Facebook Says: We’ve also learned that people are worried about missing important updates from the friends they care about. For people with many connections this is particularly important, as there is a lot of content for them to see each day. The second update tries to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it. If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed. This update tries to make the balance of content the right one for each individual person.
This is will potentially hit your reach hard: The best things to do is keep a strategy, post really awesome content, not just quotes from Canva but a mixture of stories, fresh ideas, images and anything that is massive value.
Devaluing content from brand / business pages that your friends have liked
Facebook says: Lastly, many people have told us they don’t enjoy seeing stories about their friends liking or commenting on a post. This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked.
I am sorry to say that those likes and comments we strive for now mean a lot less when it comes to virality or helping other people discover your content. Again the best thing to do is keep a strategy, create fantastic content, post more frequently, use facebook ads to get more exposure and measure your return rate.
I help people understand social media and digital marketing lucyshall.com/learn