The problem with the web and with social media right now is that it’s brimming with boring content! And there is so much of it!
Many of the posts on social media are just not that interesting. They aren’t engaging and the content doesn’t inspire or tell us anything really. There is a real sense of ‘content shock’ happening right now!
It’s not just social media posts that are becoming dull and maybe a little irksome 😉 – It’s blog posts! How many times have you seen these: Get amazing skin, top ten things to share on social media, how to get toned arms? and so on….. I expect heaps and heaps of times.
Look, it’s really important that you educate, so writing something useful for your tribe is great but it also needs to stand out from the rest of the chaff! You need to make your content unique. Different. Interesting. Incredible. Compelling. Helpful. Educational. Inspiring and above all – Valuable and Unique.
[Tweet “You must be different to stand out on social media.”]
So how do you stand out in a crowded space and how to make your content more exciting ? Come up with something new! I know what you are thinking here… “it’s not that easy to come up with something new” You are right, because if it was easy everyone would be doing it!
Here are some ways to make your content more interesting:
- Repurpose old content into video or infographics – not everyone is doing this. Look at the content you have created previously, has anyone else created a video on the same topic? Could you create or commission an infographic that breaks down the content in a more exciting format?
- Tell a story – Share the same old content as everyone else but put a twist on it, your unique twist. Add a beginning a middle and end but with a narrative much like in a book. Storytelling never gets old. Hook in with a popular story and tell it your way.
- Turn images into Animated Gifs or stills – This is a great way to bring images to life and now most platforms support gifs, there is just no excuse not to. These Gifs are much more attention grabbing than static images!
- Live-stream – Use Facebook Live, Periscope and Blab (Plus many more) to deliver your content in a live, real and authentic way again not everyone is doing this, if you start now this will really help you stand out in the market you operate in!
Take your time to think outside the box. Ask yourself.. has this been done before? and then ask yourself has this been done in this way before? – If the answer is no…. Then GO FOR IT!