Pinterest is NOT a social network! – This statement came straight from the horses mouth at Social Media Week London. I sat in on the masterclass session presented by Pinterest UK, here’s some of those top tips, i’ve created them for you in shareable images!
Pinterest is NOT a social network!
Pinterest is about planning for the future such as holidays or decorating rooms, even what am I making for dinner tonight but it’s not realtime
2/3 of pins are by brands!
Pinterest really lends itself to brands, pinners are looking to pin things for future purchases and aspirational products.
Ensure your pins click thru to relevant content
When a pinner clicks on your pin they want to be taken to futher information such as blog or product sales page.
Think like a pinner:
Think is this pin or board useful?
Would a pinner save this content?
Create boards with 40+ pins
Scrolling through boards on pinterest is hugely satisfying but when there isn’t much content to scroll through it can leave the pinner/viewer feeling a bit underwhelmed.
Properly label your boards
We tend to be a little quirky with the titles of our boards and forget that we need to be discovered, ensure you properly label your board with what is on it. i.e – ‘Blue front room ideas’ instead of ‘blue and beautiful’