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Pinterest is NOT a social network! + tips for rocking Pinterest for Biz!

a

Pinterest is NOT a social network! – This statement came straight from the horses mouth at Social Media Week London. I sat in on the masterclass session presented by Pinterest UK, here’s some of those top tips, i’ve created them for you in shareable images!

 

Pinterest is NOT a social network!
Pinterest is about planning for the future such as holidays or decorating rooms, even what am I making for dinner tonight but it’s not realtime

 

 

 

 

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2/3 of pins are by brands!
Pinterest really lends itself to brands, pinners are looking to pin things for future purchases and aspirational products.

 

 

 

 

 

c

 

Ensure your pins click thru to relevant content
When a pinner clicks on your pin they want to be taken to futher information such as blog or product sales page.

 

 

 

 

 

d

 

Think like a pinner:
Think is this pin or board useful?
Would a pinner save this content?

 

 

 

 

 

d

 

Create boards with 40+ pins
Scrolling through boards on pinterest is hugely satisfying but when there isn’t much content to scroll through it can leave the pinner/viewer feeling a bit underwhelmed.

 

 

 

 

 

e

 

Properly label your boards
We tend to be a little quirky with the titles of our boards and forget that we need to be discovered, ensure you properly label your board with what is on it. i.e – ‘Blue front room ideas’ instead of ‘blue and beautiful’

Lucy Hall
Online marketing and Social Media Coach
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